HUL’s Brooke Bond 3 Roses Launches Music Video As an Ode to the Legendary SP Balasubrahmanyam

Marketing | December 15, 2020 | News

Brooke Bond Hindustan Unilever Brooke Bond 3 Roses SP Balasubrahmanyam Shiva Krishnamurthy

Tea brand Brooke Bond 3 Roses, from Hindustan Unilever, has just launched a music video as an ode to legendary playback singer SP Balasubrahmanyam (a.k.a. SPB), who passed away recently. Four remarkable artistes across generations - Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander - came together through a music video to celebrate SPB’s music that transcends a lineage of music lovers. Brooke Bond 3 Roses conceptualized and created the music video in collaboration with Sony Music and Mindshare. The video was released on December 15 to coincide with the 54th anniversary of the start of SPB’s 40000+ song career as a playback singer.

The ode, in the form of a melodious song, weaves a storyline that runs over different periods of time, representative of how SPB's work over 50 years has brought different age groups together. The artistes known for their remarkable work in the South Indian music industry have lent their voices to celebrate the legend who has sung more than 40,000 tracks and won six National Film Awards for Best Male Playback Singer for his work in different languages – Telugu, Tamil, Kannada, Malayalam and Hindi. The music video has been directed by Krishna Marimuthu, well known music director in South India.

Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “As South India’s leading tea brand, Brooke Bond 3 Roses is proud to present a musical tribute to the legendary singer, SP Balasubrahmanyam. This heartfelt tribute is a token of our love and admiration for SPB. People across generations have bonded over his songs, much like the way they have over tasty cups of Brooke Bond 3 Roses. We hope this video helps people celebrate his memory.”

Ajay Mehta, Senior Vice President, Mindshare Content+, said, “As one of the most loved brands in India, especially in Tamil Nadu, Brooke Bond 3 Roses put the spotlight on the power of music through the video, just like 3 Roses tea, that binds people together. In collaboration with Sony Music, we brought on board diverse artistes across generations who helped bring alive SP Balasubrahmanyam’s work that has always spread positivity and the message of inclusiveness in society. The video strives to celebrate his legacy in music and will stay with us till eternity.”

SP Balasubrahamanyam is known for iconic songs from Hindi films like Maine Pyar Kiya, Hum Aapke Hain Kaun, Ek Duuje Ke Liye and Tamil films like Roja, Annamalai, Cooliekkaran, Duet, and Keladi Kanmani. The video is being showcased digitally via YouTube, Facebook, Instagram, and several OTT platforms in Tamil Nadu.

Brooke Bond 3 Roses from Hindustan Unilever is one of the largest selling tea brands in the States of Tamil Nadu, Andhra Pradesh and Karnataka.

The video, launched on Dec 15 in collaboration with four well known artistes cutting across generations, marks the 54th anniversary of the beginning of the iconic SPB’s career as a playback singer.

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