Virtual Marathon ‘OZiva Women’s Run’, for Women to Pursue Their Fitness Journey, Begins Today
by EVENTFAQS Bureau Industry Watch | December 14, 2020 | News
Plant-based nutrition company OZiva will conduct its first virtual fitness event - OZiva Women’s Run - between December14-20, 2020. The event is in two formats - a walkathon from December 14-18, 2020 where participants will walk a certain number of steps; and a runathon either on December 19 or December 20, where participants will take part in a 2km or a 5km run.
OZiva Women’s Run is a virtual event open to all women above 18 years of age and there is Rs 2.5 lakh worth of prizes to be won. A part of the proceeds from the run will be donated to SNEHA (Society for Nutrition, Education and Health Action) towards child nutrition.
The brand believes that with virtual runs, there is a huge window of opportunity to reach out to all those women who are still keen on pursuing their fitness journey.
Aarti Gill, Co-Founder, OZiva said, “We at OZiva have always believed that fitness is a continuous journey and it’s all about being #ABetterYou everyday. While we continue to support everyone’s fitness journey with clean, plant-based nutrition, we understand that physical activity is equally important. Running is a preferred form of exercise for many women and there are hundreds of women who run at amateur and professional levels. Our virtual run provides an opportunity for all these women to continue their fitness journey while also supporting a good cause. Keeping this in mind, we have kick-started ‘OZiva Women’s Run 2020’. We hope that women from all over the country can take part in this event, wherever they are, in the comfort of their surroundings.”
A SNEHA spokesperson said, “At Sneha, we believe in strengthening and promoting health and nutrition among women and children in Mumbai's vulnerable communities. We are happy to associate with a brand like OZiva, which stands for nutrition, and are grateful for the OZiva Women's Run support towards our programme on child health and nutrition."
Participants can register on marathon.oziva.in
The virtual run is aimed at building the brand’s core messaging and part of the proceeds will go to the social service organisation SNEHA towards child nutrition.