Influencer Campaign ‘Karo #ShaadiKiTaiyari with WeddingWire India’ Aims to Ease Pre-Wedding Preps
by EVENTFAQS Bureau Marketing | December 11, 2020 | News
WeddingWire Swagata Dev Saachi Bhasin
WeddingWire India, a free online mobile wedding planning platform from The Knot Worldwide, launch its latest influencer campaign ‘Karo #ShaadiKiTaiyari with WeddingWire India’. The campaign has garnered nearly one crore impressions across platforms, within a week of its launch. The platform partnered with both single as well as married influencers in India to introduce those getting married to the benefits of using digital wedding planning tools. The campaign went live on November 25, 2020 with nine influencers sharing their personal experiences of being a part of the wedding planning process.
The app’s directory of venues, vendor partners and ease of access makes it an ideal partner to help couples plan their wedding even amidst the pandemic. WeddingWire engaged with lifestyle influencers like Saachi Bhasin, Simar Walia, Sheena Sherwani, Swagata Dev, Natasha Luthra, Rupali Hasija, Krishna Talesara, Ashwini Dixit and Prableen Kaur Bhomrah to celebrate stories of love and wedding preparation in times of the pandemic and digitisation.
Besides the campaign generating nearly one crore impressions, viewers also followed their favourite influencers with posts of their own, generating a reach of over 94 lakh and 6.6 lakh+ in views overall.
Encouraging couples to take charge via app
“Through our in-house effort, the ‘Karo #ShaadiKiTaiyari with WeddingWire India’ campaign is targeted to encourage couples in India to take charge and know that WeddingWire India’s wedding planning app is their one-stop solution for all their wedding planning-related woes. We engaged with nine influencers in the fashion and lifestyle space across the country to help spread our message that WeddingWire India will be there at every step of everyone’s wedding planning journey,” said Anam Zubair, Marketing Head, WeddingWire India.
Ankur Sarawagi, Country Head, WeddingWire India said, “India is one of the largest wedding markets in the world, yet the concept of wedding planning technology is not as developed as in the West. In addition to our vast directory of venues, vendor partners and community, we equip couples with tools such as Wedding Budget which helps couples and their families stay on track with their spends. Wedding Planner helps them keep a complete list of all wedding planning features like checklists and inspiration ideas, and Wedding Website that helps them create a customised website for their wedding. We want to tell couples that regardless of our current situation, love is not cancelled. With WeddingWire India, they can surely have the wedding of their dreams and would enjoy planning it virtually as well.”
A helpful tool to set wedding budgets
Swagata Dev, lifestyle influencer, said, “The pandemic has increased our dependencies on digital platforms to make everything, including wedding planning, easier. While helping a friend plan her wedding, I chanced upon the WeddingWire India app and found a helpful tool to set wedding budgets so that couples can keep a check on their expenses. Such tools and features make planning so much simpler and remove the burden of overspending unknowingly.”
Saachi Bhasin, influencer, commented “While preparing for my wedding a year back, I remember there was a point where I wanted some ideas for my lehenga. I had to then scour the Internet only to find nothing to my liking. It is in times like these that platforms such as WeddingWire India offer support to prospective brides and grooms, by providing them with access to resources for inspiration such as blog posts and articles. Couples can go through them to seek inspiration for their wedding celebrations.”
Through the campaign, WeddingWire India associated with influencers to celebrate stories of love and wedding preparation in times of pandemic and digitisation.