Mobile Premier League Ropes in Influencer Amit Bhadana to Increase Brand Awareness on YouTube
by EVENTFAQS Bureau Marketing | December 10, 2020 | News
Mobile Premier League Amit Bhadana
Popular e-sports and mobile gaming platform Mobile Premier League (MPL) has announced YouTuber Amit Bhadana as its brand ambassador to increase its brand awareness across YouTube’s vast audience.
MPL has also roped in other YouTube influencers including Ashish Chanchlani and Elvish Yadav for its digital brand marketing initiatives.
Abhishek Madhavan, SVP, Growth and Marketing, MPL said, “YouTube is a big focus area for our branding initiatives. A large part of our TG is active on YouTube and we have seen great traction on our app via the channel. Roping in influencers like Amit Bhadana, who have a great connect with their audience, will help us drive our message and take MPL to more prospective users.”
“I have been associated with MPL right from the company's early days and I am feeling excited to have come on board as their brand ambassador. I look forward to creating exciting campaigns for them and taking MPL’s core gaming proposition to the masses,” added Amit Bhadana.
Many of Bhadana’s sketches on YouTube have already featured MPL. Apart from associating with Indian Cricket Captain Virat Kohli and popular actor Tamannaah Bhatia, MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence.
With these collaborations, MPL aims to expand its brand presence on the video platform as part of its digital branding and marketing plans. The gaming platform is focusing on digital integrations with influencers, in-house and user-created videos, and advertisements to further its reach and engagement on the platform.
MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence with these associations.