VYRL Originals, Triller Partner to Find 6th VYRL Coverstar; Fans have Three Weeks to Submit Entries
by EVENTFAQS Bureau Marketing | December 8, 2020 | News
VYRL Originals Triller
VYRL Originals, an EMI Records India property, has announced the sixth edition of VYRL Coverstar on Triller as ‘Triller Presents VYRL CoverStar’. In this edition, the label has partnered with Triller, an AI-powered music and short-video content platform, to create an opportunity for aspiring music creators. The label has roped in Sukriti-Prakriti Kakar, Akulland Lisa Mishra in order to find the 6th VYRL Coverstar on Triller.
In this challenge, the fans of each artiste are invited to create a cover of one of their VYRL Originals songs and post it on the Triller app with the hashtag #trillervyrlcoverstar. Fans can create and submit their entries over the next three weeks. The four artistes will go through all the covers and shortlist the best entries. Apart from the four artistes, the fans will also get a chance to vote for their favourite finalists on a dedicated page created within the app. Post the voting period, the next VYRL Coverstar will be announced.
VYRL Coverstar is a digital initiative by VYRL Originals that builds bridges between ambitious fans, aspiring to be artistes, with music stalwarts from the fraternity.
Shantanu Gangane, VP Marketing, Universal Music India & South Asia, said, “Over a year ago, VYRL Coverstar was conceptualised as a VYRL Originals IP to bring artistes, fans, creators and content closer through a differentiated marketing approach. Due to the accelerated adoption of digital platforms, VYRL Coverstar over the last five editions has pleasantly surprised us with the quantity and quality of untapped talent in our country. We are glad to announce the 6th edition of VYRL Coverstar and even more excited to partner with Triller, who share the same enthusiasm and vision to present creators with newer opportunities via their platform. We are seeing some great responses from fans of Sukritiand Prakriti, Lisa Mishra and Akull, who are the judges for this edition of VYRL Coverstar. I can’t wait to see the fans’ beautiful covers on Triller.”
Raj Mishra, Head of Triller India, said, “As exclusive partners for the latest edition of ‘Triller presents VYRL Coverstar’, we aim to provide aspiring artistes an opportunity to showcase their talent and connect with music in a unique manner. Triller being a talent first platform, we strongly advocate the proposition of encouraging budding talent to exhibit their expertise and gain the recognition they truly deserve. We are certain that the initiative will bring to the fore never-seen-before talent and we hope to contribute to bringing about a significant change in the music industry.”
VYRL Coverstar is a digital initiative by VYRL Originals that builds a bridge between ambitious fans aspiring to be artistes and music stalwarts from the fraternity.