70 EMG Focuses on End Users in Virtual Event for Isuzu Motors’ New Vehicle Launches in India
by EVENTFAQS Bureau Marketing | December 2, 2020 | News
70 EMG Isuzu Motors
Integrated event management company 70 EMG recently conceptualised and produced the online event to launch the Isuzu S-Cab and Isuzu D-Max commercial vehicles introduced by Isuzu Motors India. The event was particularly planned keeping the end-user in mind.
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70 EMG decided to create a format where the end-user was kept central to the focus of the launch, which helped them win the mandate of launching the Isuzu CVs in a multi-agency pitch.
The shoot format was that of a hybrid set-up, merging the chroma green screen and physical sets with branding. The idea of the launch was a POV (point of view) format, where the viewer would get a first-person-view during the course of the launch, as they got into the car, walked around the cars for the product walkthrough, and when the host interacted with the camera as if the camera were the viewer.
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The theme for the shoot and the event was Isuzu's philosophy of ‘Never Stop’. Within the construct of a commercial vehicle launch, and drawing some inspiration from the Isuzu D-Max launch in Australia, 70 EMG had a professional host ‘act’ out the script. The script had humour, passion, and testimonials of clients, employees and dealers.
The team used the physical car where the host interacted with the product while talking about its USPs and features; in post-production, the edit team used digital graphics and animation to bring alive the vehicle’s features.
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The speakers included Isuzu Motors India’s MD, Tsuguo Fukumura, Deputy MD, Ken Takashima and Manufacturing Head, Masahiko Watanabe, who were shot on the chroma green screen and placed in virtual environments, in keeping with the tone of the brand.
Leading with the narrative of ‘People of Isuzu’, the launch demonstrated S-Cab’s multiple features from Isuzu’s customers’ viewpoint. The company representatives were presented as guests to talk about specific points and explain the technical features. Several characters made appearances during the launch and shared insights on the product.
70 EMG decided to create a format where the end user was central to the focus of the launch, which helped them win the mandate of launching the Isuzu CVs in a multi-agency pitch.