Kenya Tourism Board Appoints Intrepid Marketing in India to Establish Kenya as Ideal Destination
by EVENTFAQS Bureau Industry Watch | December 2, 2020 | News
Kenya Tourism Board Intrepid Marketing
The Kenya Tourism Board (KTB) has appointed Intrepid Marketing and Communications, a Mumbai-based company, to establish Kenya as a long-haul destination in the Indian market through varied and sustained initiatives.
The Intrepid team will be responsible for executing all trade, marketing and communication activities undertaken by KTB, from December 2020.
The engagement will allow KTB to broaden the narrative of Kenya’s offering and further introduce Indians to the country’s cultures and heritage, wide range of adventurous activities and also the vibrant cityscapes; through consistent communication, promotional campaigns and foster product developments.
Kenya has laid out ‘Kenya Vision 2030’ which is a long-term development blueprint for the country and is motivated by a collective aspiration for a better society by the year 2030. KTB has aligned with this vision and its objective is to position Kenya as an ideal all-season destination for unique vacations and further add it on the wish-lists of Indian tourists.
Betty Raider, CEO, Kenya Tourism Board said, “I believe this association with the Intrepid team will be fruitful for destination Kenya, our India operations are excited to work together towards implementing the Kenya marketing strategy in our priority markets. We are confident that the Intrepid team will be instrumental in assisting us with their comprehensive knowledge of the India market and further help us in navigating through the COVID-19 challenges impacting travel.”
Neeti Bhatia, Director, Intrepid Marketing & Communications said, “It gives us immense pride to represent the Kenya Tourism Board and work closely with the team to curate unparalleled travel experiences for the Indian market. Kenya as a destination has bountiful offerings and hence has a huge potential to entice new age travellers across all segments. We are working towards aligning our activities with ‘Kenya Vision 2030’ strategy and charting out an extensive calendar to penetrate the brand’s presence in target markets. Once travel restrictions are lifted, we hope to achieve the set benchmark for Indian arrivals through aggressive trade, marketing and communication approach while of course putting tourists’ health and safety on priority.”
The Intrepid team will be responsible for executing all trade, marketing and communication activities undertaken by Kenya Tourism Board, from December 2020.