‘Prega News means Good News’ Tagline Resonates with Pregnant Brand Ambassador Anushka Sharma
by EVENTFAQS Bureau Marketing | December 1, 2020 | News
Prega News Anushka Sharma
Home pregnancy test kit brand Prega News from Mankind Pharma has just announced Anushka Sharma as its brand ambassador. The actress is pregnant, and expecting her first child with her husband,Virat Kohli, captain of the Indian cricket team.
Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child.
The two-month-long ad campaign will run across television channels, digital platforms and outdoors, including hoardings and branding at prominent airports. The ad film will be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese to maximize reach.
Rajeev Juneja, CEO, Mankind Pharma, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka, we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”
Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”
A two-month-long ad campaign will run across television channels, digital platforms and outdoors, including hoardings and branding at prominent airports.