Amidst the Pandemic, Sourav Ganguly Turns Brand Ambassador for Livinguard Masks and Gloves

Marketing | November 26, 2020 | News

Livinguard Sourav Ganguly

Hygiene brand Livinguard AG has roped in former cricketer Sourav Ganguly, now president of the Board of Control for Cricket in India (BCCI), to be its brand ambassador for masks and gloves. As a leader and role model in the world of cricket and beyond, Ganguly exemplifies the ethos of the Livinguard brand - to prioritize the protection of people and the planet.

The announcement of Ganguly’s association took place through a virtual press conference in the presence of Sourav Ganguly, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Ankit Mital, Director &Senior Vice President (Sales) at Livinguard, Asia.

Together, this association aims to create awareness around protection provided by Livinguard-treated products and its value towards protecting the environment. Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.

Commenting on his association with Livinguard AG, Sourav Ganguly said, “I am delighted to start the innings with Livinguard. Facemasks and gloves have become an extension of our daily attire. While doing my research on the right personal protection measures, I found that most face masks and gloves were either only preventive in nature or single-use. Livinguard face masks and gloves, on the other hand, are not only preventive, but also protective.Livinguard technology has been proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Further, they are re-usable and washable up to 6 months, effectively replacing 210 single-use masks. This made my choice clear - Livinguard masks and gloves provide the ultimate protection to the user, safely and sustainably. At a time when we need to wear the right masks and gloves to protect ourselves during this ‘new normal’, we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard’s vision and purpose. It is an honour to associate with a brand whose top priority is the safety and well-being not just of people but also the planet.”

Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, stated, “When it comes to continuous disinfection, no other facemasks are created with the same care and intense R&D as ours at Livinguard. Ammonium, benzalkonium, chloride, silver: these are the toxic substances which masks available in the market commonly use and once it leaches, it can cause irreversible damage to our vital organs and the planet. Livinguard’s top priority is the safety and wellbeing of people and the planet. Livinguard masks are trusted because they rely on unique continuous disinfecting properties, proven by some of the world’s leading scientific institutions. Freie Universität Berlin and The Department of Environmental Science at the University of Arizonascientifically confirm our technology’s antiviral properties. These third-party researchers confirmed masks treated with Livinguard technology kill greater than 99.9% of SARS-CoV-2, and many other common viruses. On behalf of the Livinguard AG family, I welcome Sourav for entrusting us with the special edition SG mask.”

Victoria Banaszak, Senior VP Marketing, Livinguard AG, added, “We are proud to be associated with India's beloved Dada, since we recognise a common connection: restless innovators, driven to reinvent and never content to let things be, because we know that there is a better way. For this reason, our association makes perfect sense. Livinguard has been working tirelessly to bring normalcy to your everyday lives, and sporting events are no exception. We are certain that we can support Sourav’s mission to bring normalcy ‘back to the pitch’ with our ground-breaking antiviral technology. From the air we breathe, to the water we drink, the places we go, everywhere in fact!"

Ankit Mital, Director &Senior Vice President (Sales) at Livinguard, Asia, stated, “Announcing Dada as the official brand ambassador for India will help us reach a wide spectrum of consumers, currently cluttered with an overload of information on safe hygiene practices. Just like his exceptional cover drive, which would get past tightly set fielding and rarely miss the boundary, our association with Sourav Ganguly will ensure we drive home the right information to our consumers to make an informed choice about their personal protection during this pandemic."

The limited-edition autographed Sourav Ganguly mask will be launched at the end of this month. It can be ordered by sending an e-mail to Livinguard or on e-commerce platforms like Nykaa and Flipkart at Rs 1490.

The announcement of Sourav Ganguly’s association took place through a virtual press conference; Livinguard will also launch a limited edition autographed Sourav Ganguly street mask.

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