Bacardi Rum Starts ‘Conga Feat. You’ for Fans to Feature in Official Conga Music Video With Artistes
by EVENTFAQS Bureau Entertainment | November 24, 2020 | News
Bacardi Rum has launched a campaign ‘Conga Feat. You’ to challenge rum fans around the world to find their rhythm and do what moves them through song, dance and the power of ‘Conga’. Bacardi plans to remake ‘Conga’ featuring Meek Mill and Leslie Grace, produced by Boi-1da.
The campaign invites vocalists and dancers to submit their voice recording or video showcasing their dance moves to be featured in the official ‘Conga’ music video, debuting this week leading up to the music night in January 2021. The final ‘Conga’ music video and track will be an official collaboration between artistes and the people.
Fans can learn how to submit content by tuning into the brand’s official Instagram channels up to December 13. Bacardi has also enlisted global influencers including Jasmine Sanders, Lil Buck and Alesha Dixon, as well as Indian influencers like Aadil Khan, Awez Darbar, Sushant Digvikar, Shakti Mohan, Nicole and more to recruit ‘Conga’ enthusiasts near and far to join in.
“Bacardi always aims to bring people to vibe together in doing what moves them, and now more than ever, it’s important to create such opportunities. With this campaign, we are looking at presenting people the unique chance to groove to the celebrated track ‘Conga.’ And get a chance to feature with multicultural artistes like Leslie Grace, Meek Mill and Boi-I da, and we couldn’t be happier to make this happen,” said Sameeksha Uniyal, Senior Brand Manager, Brand Bacardi, India & South-east Asia.
The campaign invites vocalists and dancers to submit their voice recording or video showcasing their dance to be featured in the official ‘Conga’ music video, debuting this week.