New Lighting Brand Mimaamsa from DITIPL Aims to Make its Mark in the Premium Decorative Segment

Industry Watch | November 24, 2020 | News

DITIPL Mimaamsa

On the occasion of Diwali, Decorative Innovation Technologies India Pvt Ltd (DITIPL) launched Mimaamsa, a premium decorative lighting brand digitally by sharing the product portfolio. It has more than 5000+ products with 24 franchisees known as ‘Premium Project Associates’ in cities like Mumbai, Delhi, Bengaluru, Pune, Nashik, Chennai, Hyderabad, Kolkata, Kochi, Ludhiana, amongst others.

DITIPL aims to promote Mimaamsa products in sectors like commercial, retail, restaurant, hospitality, hi-end residential, outdoor and public spaces as a business strategy in the premium decorative segment.

DITIPL’s mission is to build an organisation with passion and domain expertise in providing premium designer lighting solutions in the Indian market. It aims to create a value proposition to its distributors who will be professionally trained and equipped to deliver service to satisfy the customers.

Amit Seth, Managing Director, DITIPL said, “The lighting sector has been considered ‘unorganised’ because of a lot of pain-points like high dependence on imports from China, lack of product options and presence of strong pan-India brand, limited availability of manufacturing capabilities to brand reliability and sustainability. At DITIPL, our vision is to create a complete product range from premium decorative lighting fixtures to technical and commercial lighting with impeccable capability to service art-effects to match the original design intent of our partners like lighting designers, architects and interior designers, etc.”

DITIPL will be a technology-backed enterprise with state-of-the-art ERP and CRM solutions in place in order to meet the distributor and end customers’ requirements. It plans to grow its distributor network to 100 in the next 12-18 months.

Deepak Kanulkar, Head of Government Projects & Brand Initiatives, DITIPL said, “India is witnessing exponential growth in public infrastructure eco-systems like smart cities, museums, sports stadiums, riverfronts, parks, airports, etc. We at DITIPL are committed to contributing to this endeavour of nation-building by supplying high-quality international brands along with our own products that will help in beautifying the public infrastructure across all States and Union Territories of India.”

The company has mapped its target business segments carefully and will focus on airports, sports infrastructure, museums, parks, riverfronts, heritage sites and religious structures, roads and bridges, ports and more in addition to outdoor and indoor LED screens.

DITIPL aims to promote Mimaamsa products in sectors like commercial, retail, restaurant, hospitality, hi-end residential, outdoor and public spaces.

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