Mobile Premier League’s Rs 37 Crore Fund Aims to Boost Game Developer Ecosystem in India

by  EVENTFAQS Bureau Industry Watch | November 19, 2020 | News

Mobile Premier League BCCI

Leading e-sports and mobile gaming platform Mobile Premier League recently announced a Rs 37crore fund for Indian game developers and studios to develop their games for a national and global audience. Game developers and studios publish their games on MPL under revenue-sharing agreement with the gaming platform, where developers can start monetising their games via MPL’s cash tournaments and contests.

The fund is open to all Indian game developers and studios and they can apply for it by reaching out to MPL. The gaming platform will soon launch a single-window online console for game developers to apply for the fund, as well as to submit their games to MPL for screening and publishing.

Speaking about the fund, Shubh Malhotra, Co-founder, Mobile Premier League said, “MPL’s unique platform model offers game developers the chance to monetise right from Day 1 of publishing. We are privileged to have partnered with talented game developers from all over the country and are glad that our platform helped them monetise their games. We at MPL recognise the tremendous potential that the Indian game developer ecosystem has and thus, have announced a Rs 37crore fund that game developers can use to build their offerings.”

“During the lockdown, we have seen a significant increase in our revenues on our games on MPL. The timing of the Indian Premier League also helped us in adding a few more titles which resulted in maintaining our revenue at a steady pace. We are excited about the next few months as we plan to release new titles, which we think will help to further improve overall run rate,” said Imtiaz Hussain, COO, Yesgnome.

Team India to wear MPL Sports jerseys

Meanwhile, the Board of Control for Cricket in India (BCCI) has announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile Premier League, as the new kit sponsor and official merchandise partner for the Indian Cricket team.

Under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with India’s upcoming tour of Australia, which will see Team India sporting the new jerseys.

Commenting on the partnership, Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said, “India is a market with a billion cricket fans and we see a lot of potential in the under-penetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of Team India merchandise to the masses - with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”

“We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring official BCCI-licensed merchandise within easy and convenient reach of the billion-plus fans who cheer for Team India,” added Sourav Ganguly, President, BCCI.