My11Circle is Delighted to Partner With Lanka Premier League, Says Avik Das Kanungo of Games 24x7

Marketing | November 18, 2020 | News

My11Circle My11Circle Lanka Premier League Games 24x7 Mahinda Rajapaksa International Cricket Stadium, Hambantota

Popular fantasy sports platform My11Circle from Games24x7 in India has come on board as title sponsor of the inaugural edition of the Lanka Premier League (LPL). With this new association – reportedly a multi-crore deal - the T20 tournament will be called My11Circle Lanka Premier League.

Talking about the association, Avik Das Kanungo, Director - Brand and Marketing Strategy, Games24x7, said, “Our fantasy sports platform, My11Circle, is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game-playing experiences to more cricket enthusiasts, we are delighted to partner with the Lanka Premier League. We firmly believe that My11Circle LPL has the potential to become one of the world's greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”

“We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL,” said Ravin Wickramaratne, VP and LPL Tournament Director, Sri Lanka Cricket (SLC).

Sanjay Raina, COO, LPL added, “We at IPG are committed to building a world-class league with LPL. With our association with My11Circle - the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers - we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”

“Fantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in the COVID era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia,” Sangeet Shirodkar, Director, LPL added.

The LPL is scheduled to be held from November 26 to December 16, 2020 at Mahinda Rajapaksa International Cricket Stadium (MRIC) in Hambantota, Sri Lanka. Five franchisee teams - named after Colombo, Kandy, Galle, Dambulla and Jaffna - will compete in 23 matches over a 15-day period.

With this new association, the T20 tournament will be called My11Circle Lanka Premier League. It is scheduled from November 26 to December 16, 2020 at Mahinda Rajapaksa International Cricket Stadium.

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