Exide BatMobile’s #TheDiwaliInvite Reiterates Tradition of Celebrating the Festival With Everyone

Marketing | November 17, 2020 | News

Wunderman Thompson South Asia Exide

Exide BatMobile, the doorstep battery service from Exide Industries, tapped into the tradition of rekindling the spirit of togetherness through #TheDiwaliInvite, a film about a BatMobile service person visiting a customer on the day of Diwali.

Created by Wunderman Thompson and directed by Dibyendu Bose, #TheDiwaliInvite was released online before Diwali. The film aims to make people realize that the true way of celebrating Diwali is with anyone and everyone.

The minute-and-a-half long film conceptualised by Wunderman Thompson South Asia tries to show that sometimes spreading warmth is all about acknowledging the efforts of those who always turn up to make our lives easier.

Arjun Mukherjee, VP & ECD, Wunderman Thompson, Kolkata said, “The challenge was how to instill an emotional high into a service that touches the lives of people every single day. Probably there’s no better occasion than Diwali, a festival that’s rooted in the spirit of kindness and togetherness, to do that. Sometimes, spreading warmth means appreciating and thanking the efforts of all those who always turn up to make our lives easier.”

The film, created by Wunderman Thompson South Asia, aims to make people realize the true way of celebrating Diwali

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