EsselWorld Announces ‘Manaao Dil Se, Bataao Dil Se’ Campaign to Spread Happiness During Diwali

Marketing | November 12, 2020 | News

EsselWorld

Amusement park EsselWorld is running the ‘Manaao Dil Se, Bataao Dil Se’ campaign, an initiative that lets people convey their wishes and show their moral support to their loved ones as well as those who have been in distress due to the pandemic situation prevailing over the past few months.

As part of this campaign, messages can be sent via lighting a diya virtually along with an e-card on a microsite while EsselWorld will put out a fairy-light bottle along with the message on the ‘Treelight’ at the park. On sending wishes through ‘Manaao Dil Se, Bataao Dil Se’, people also get an opportunity to win gift vouchers.

An HD image of the Treelight will be sent to both the sender as well as the receiver on November 14, 2020 along with Diwali wishes from EsselWorld. The fairy-light bottle, along with the message, can be collected by the receiver from the park once it opens.

“This year’s Diwali would not be the same as it has always been for everyone with all the festive fervour. We at EsselWorld would like to extend our help in brightening up the festival for all those who are not celebrating Diwali this year or whose festival would not be as bright as it used to be due to the pandemic. This unique concept lets us stay connected with all our patrons and lets us convey our wishes and gratitude for them,” said Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld & Water Kingdom.

Messages can be sent via lighting a diya virtually along with an e-card on a microsite while EsselWorld will put up a fairy-light bottle along with the message on the ‘Treelight’ at the Park.

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