69% Respondents of Paytm Insider Survey Will Go For On-ground Events with Proper Safety Protocols

Industry Watch | November 11, 2020 | News

Paytm Insider

Leading entertainment ticketing platform Paytm Insider ran a survey to understand the demand for on-ground events. According to the study, it is noted that on-ground events in various categories such as music, comedy, festivals, travel and adventure were found to be the most popular preferences. About 69% of the surveyed audience was willing to venture out for events that ensured safety protocols such as mandatory masks, social distancing, temperature screening, disinfected seats and disinfection booths. Also, the preferred formats were open-air events, limited seating shows and drive-in experiences. Paytm Insider has already listed over 500 on-ground events across 60 cities in the country since October 2020.

Shreyas Srinivasan, CEO of Paytm Insider said, “We are thrilled to see on-ground events on our platform after a long gap. I am sure people are looking forward to stepping outside their homes and seeking out these experiences. While online events will continue to bring innovative event formats to our audiences, we are seeing the resurgence of on-ground events with limited capacity and safety norms. We see the two co-existing in hybrid variations going forward with on-ground events being streamed online to make them accessible globally.”

To resume travel experiences, Paytm Insider has also collaborated with front-running travel organizers to list over 100+ events since October. For comedy shows and movie screenings, the platform has already listed stand-up comedy shows in Punjab and Mumbai, and drive-in movie screenings in Telangana’s first drive-in movie theatre, and Diwali movie screenings at the Westin in Pune.

“The impact of the virus and the subsequent lockdown has shown us the value of experiences, how memories are created that last a lifetime (or maybe even get passed on as stories) memories with family, friends, and anyone dear to us. Sanitization and safety precautions are a must, and where people earlier bunched up, currently there's more than ample room for an individual, whether seated or standing, in a well-defined zone. So, such measures have come in only to make it a vastly better experience," Balraj Ghai of Habitat, a performance venue in Mumbai added.

Paytm Insider also offers a wide range of adventure trips including Gokarna beach trek and camping, Pawna lake camping, Kudremukh trek, Ramnagara cycling and water activities, Bir Billing paragliding and trekking, and Har Ki Doon trek. While facilitating holiday experiences, travel organizers have strict safety precautions in place such as temperature checks, mandatory use of masks and sanitizers, social distancing, and regular sanitization of vehicles and homestays.

A spokesperson of travel organizers 3-Wheeler Ride said, “We know that days spent travelling and exploring are invaluable; travelling effortlessly and artfully is priceless. Hygiene and cleanliness, or a hotel’s standards across both these parameters, before booking or visiting, is our prime focus area now. Our staff has been provided with guidance concerning the continued monitoring of their personal health and maintaining safety norms. Here’s hoping that we all emerge stronger from the pandemic and that things return to normal at the earliest.”

According to the study, music, comedy, festivals, travel and adventure were the most preferred categories with open-air, limited seating and drive-in experiences.

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