Dettol and WeWork Join Hands to Mitigate Risk, Enable a Safe and Hygienic Co-working Space
by EVENTFAQS Bureau Marketing | November 11, 2020 | News
Germ protection brand Dettol has announced a partnership with co-working space company WeWork India, to help create a hygienic and safe workplace for its members and employees.
The partnership programme will enable and develop better cleaning and sanitising protocols for all members and employees across WeWork spaces, using Dettol products. The programme will be conducted across WeWork’s 34 spaces operating in six cities across the country.
Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “Even as the lockdown conditions get progressively eased, the Indian consumer’s concern on exposure to germs and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with WeWork for a safe return of employees to their workplaces. This partnership comes at a time when it is of utmost importance to drive the highest standard of hygiene and build consumer confidence as and when they plan to step outside the comfort of their homes.”
Vineet Singh, Group CMO, Embassy Group, said, “At WeWork, the health and safety of our members, partners, and employees is our top priority. Over the past few months, our teams have been reviewing member feedback and working with industry partners across health and safety, cleaning, construction, and design to provide enhancements. Together, we have developed a plan for the future of the workplace which focuses on professional distancing, cleanliness, and pro-active risk mitigation measures. We are proud to partner with Dettol to ensure that the best and most thorough standard of safety and sanitation is maintained at our workspaces.”
The partnership programme will enable and develop better cleaning and sanitising protocols for all members and employees across WeWork spaces, using Dettol products.