Tourism Authority of Thailand Starts on Digital Expansion Spree Through Creative Collaborations

Industry Watch | November 10, 2020 | News

Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT), Mumbai has embarked on a digital expansion spree through collaborations with leading travel communities, media and trade fraternity and end consumers.

The Royal Thai Government is ensuring the health and safety of all its citizens and visitors by practising strict measures and social distancing protocols as domestic tourism revives. TAT is directing all its plans and efforts towards strengthening connect with its Indian audience.

TAT executed the India Luxury Virtual Connect (ILVC) that brought together buyers and sellers from different parts of India and Thailand on one common platform. TAT had associated with Tripoto and Travel Triangle to promote emerging destinations in Thailand. The activities included content amplification through blogs, articles, videos and stories across social media platforms of these communities.

TAT joined hands with EaseMyTrip for promotional content, including celebrity associations with TV personalities such as Paras Chhabra, Hiten Tejwani, Prarthana Behre and Sraddha Das, to name a few, in order to reached out to its potential target markets and position Thailand as a safe travel destination in the near future.

TAT partnered with Nat Geo Traveller for contest-led activities that involve direct participation from travellers. They conducted 'India's Favourite Thai Picks' that assisted the TAT team in comprehending the Thai elements preferred by Indians, to improve future experiences offered to tourists.

TAT participated in India’s virtual wedding fair, The World of Weddings (TWOW), to discuss the roadmap of future destination weddings and honeymoons in Thailand with industry leaders, partners and couples.

Cholada Siddhivarn, Director, TAT Mumbai, said, “COVID-19 has surely crippled the seamless functionality of the dynamic travel trade industry but our spirits remain high as we navigate through the pandemic challenges. I would like to extend my warm regards and thank all our partners who have ensured the success of TAT’s initiatives and our followers for their constant support. The upcoming year will be pivotal as we hope to gradually resume travel activities with heightened safety. Until then, we shall continue to connect and create more content to keep Thailand on the wishlist of future travellers.”

The Tourism Authority of Thailand, Mumbai has embarked on digital expansion through collaborations with leading travel communities, media and trade fraternity and the end consumer.

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