#DiwaliYourWay Campaign by Viviana Mall Urges People to Celebrate the Festival ‘Just Your Own Way’
by EVENTFAQS Bureau Marketing | November 10, 2020 | News
Viviana Mall DiwaliYourWay
With the upcoming festive season, Viviana Mall, Thane has launched the #DiwaliYourWay campaign on social media, to add to the festive spirit of shoppers and urge its patrons to shop for themselves and light up their Diwali with self-indulgence and style.
With the launch of this campaign, the mall has a plethora of options which aim to convey one message, ‘Celebrate the festival for your own self and in just your own way’.
The campaign promotes the idea of shopping and treating oneself with gifts this Diwali, with its offers and rewards, since the COVID-19 pandemic has put a dampener on social gatherings and celebrations.
Gurvineet Singh, Chief Executive Officer, Viviana Mall said, “It’s been a tough year, but we all have survived it, and now it’s time to shine and celebrate festivals in a new normal way. This year, along with our various campaigns, we have ‘Shop N Win’ offers for customers during the festivities. Besides, as a responsible shopping centre, we have taken all the precautions to make our premises safe.”
“Let us make this Diwali the best of the times for us, given the adversities that we were faced with a few months ago. During the pandemic, people have been faced with several hardships, therefore, we must not miss out on the celebrations to light up our family lives. However, we are confident that this campaign is sure to get people back in the mood to celebrate, as celebrations are just what we need to lift their spirits and pamper themselves. We are here to make this Diwali a memorable occasion for our patrons,” added Rima Kirtikar, Chief Marketing Officer, Viviana Mall.
The campaign says, ‘This year at Viviana Mall, you are the celebration.’ So even though the festivities will be more contained in the wake of the pandemic, people can still go and shop for themselves, create memories and rejoice the moments with family.
The ‘Shop N Win’ contest allows a customer shopping for more than a certain amount at the mall to register for a lucky draw, and daily winners of the draw will be gifted gold coins. Post Diwali, a final mega lucky draw will be conducted and the winner will get a Hyundai Venue as a bumper gift from Viviana Mall.
The campaign promotes the idea of shopping and treating oneself with gifts this Diwali, with offers and rewards, as the COVID-19 pandemic has put a dampener on social gatherings and celebrations.