Breezer Vivid Shuffle by OML to Transform into a Hip-Hop League for its Fourth Edition

Entertainment | November 9, 2020 | News

Breezer Vivid Shuffle League OML

One of India’s most popular hip-hop dance festivals, Breezer Vivid Shuffle, is moving a notch higher by transforming into a hip-hop league for its fourth edition. In its first digital edition, the Breezer Vivid Shuffle League conceptualized and produced by Only Much Louder Entertainment (OML) that began on November 6 will span 5 months as it digitally travels across regions to scout for talent from the country.

Led by brand ambassadors Kriti Sanon and Vijay Devarakonda, the league has opened the floor to not just b-boys and b-girls, but also rappers, artistes and anybody who wants to make waves in India’s hip-hop scene.

Alongside the brand ambassadors, there will be four league ambassadors namely, Kr$na, JordIndian, Shantanu Maheshwari and Piyush & Shazia, leading four teams with participants from five distinct fields of music, art and dance.

Gunjan Arya, Chief Executive Officer, OML said, “The biggest question relating to this year's edition of Breezer Vivid Shuffle was: ‘What can we do to grow this community and make it accessible to an even larger audience?’ So, we built upon the central aspects of the festival, namely, freedom of expression, movement and individuality. With the 2020 edition of the festival being digital, plus the expansion of its format from India’s Largest Hip-Hop Festival to India’s First Hip-Hop League, we hope to make it even more inclusive, exciting and successful than earlier.” 

“For three consecutive years, BVS has been associated with hip-hop and given opportunities to youth across the country to showcase their talent. With the rapidly changing consumer behaviour this year, we wanted to adapt the platform to continue being relevant for our consumers. Going digital allowed us to explore hip-hop culture as a whole and lend artistes a platform beyond dance where they can showcase their skills across many subgenres of hip-hop. With everything we’ve got planned, we’re positive that Season 4 will see some of the greatest talents in the country come together and Live Life in Colour!” added Arti Hajela, Senior Brand Manager, RTD, AMEA at Bacardi.

“I have always loved dancing before I even started acting. Hip-hop is one of the coolest dance forms and it makes me immensely happy that I finally get to be a part of this colourful and disruptive movement. I believe there are so many talented dancers out there who are just waiting for a platform like Breezer Vivid Shuffle and I am super excited to see the crazy talent that gets discovered this season,” said actress Kriti Sanon.

“Hip-hop’s been a fascination since I was young- the music, the fashion, culture, graffiti. I used to be hooked to watching international dance shows and always wished I could pop, lock, krump and freestyle like the dancers on the show. Till today, hip-hop is my only go-to for music when I work out, so I am really excited by the Breezer Vivid Shuffle League, which is bringing to us all things I love about hip-hop on one platform. Look forward to the great talent and a great show,” stated actor Vijay Devarakonda.

Additionally, participants will also get a chance to brush up their skills, through the School of Shuffle workshops and masterclasses conducted by experts, during the festival. Online registrations for the league are taking place on Insider and will continue till December 21, post which virtual auditions will commence on January 17. The winners will carry home a cash prize of Rs 2 million this year.

The Breezer Vivid Shuffle League that began on November 6 will span five months as it digitally travels across regions to scout for talent from the country.

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