Runners Give Life to Airtel Delhi Half Marathon and New Logo Reflects This: Vivek Singh, Procam

Entertainment | November 5, 2020 | News

Airtel Delhi Half Marathon Procam International

Last week, the Airtel Delhi Half Marathon (ADHM) unveiled its new identity, designed by Locopopo, a Mumbai-based boutique design studio. The new logo showcases the spirit of ADHM and has created excitement about the runner being the hero of the new identity.

Vivek Singh, Joint MD, Procam International, which organises ADHM, said, “When we launched the event 17 years ago, little did people believe that Delhi would take up running as a lifestyle. Today, the event is synonymous with the city and this has been possible only with the support from all stakeholders. Our runners give life to ADHM and this has been beautifully translated into the new logo of the Airtel Delhi Half Marathon.”

Keeping in mind the affiliation of runners with the ADHM, a detailed, personalized outreach was initiated with various run clubs and runner influencers across the country for the unveiling.

Commenting on his creation, Lokesh Karekar, Founder, Locopopo Studio said, “The story of the runner has always been the soul of the Airtel Delhi Half Marathon. The new logo celebrates the host city and the remarkable journey of every runner; embodying every participant of an event that has shown the #GoBeyond spirit of Delhi to the world.”

The use of modern typeface, gradients and combination of grey and red colour evokes the energy of the sport and enhances its identity in the new logo. The runner symbol at the centre of the logo works as a strong visual identity and can be used innovatively as an element across mediums. The runner symbol in the logo was shared by the running fraternity, on their social media platforms a day prior to the launch. On the day of the launch, the runners also shared a film capturing the 16-year journey of the Airtel Delhi Half Marathon and how it had become a part of the fabric of the city and built an everlasting bond with runners across the country.

Over the years Airtel Delhi Half Marathon, a world athletics gold label race, has been a catalyst for transformation. The running community has been at the forefront of a changing, health-conscious capital. The changing landscape paved the foundation for a fresh identity. With the 2020 edition, the Airtel Delhi Half Marathon launched a campaign #GoBeyond that showcased the unique story of grit, determination, success and failure; inspiring runners to create history and not just be a part of it. 

The use of modern typeface, gradients and combination of grey and red colour evokes the energy of the sport and enhances its identity, says Vivek Singh

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