Jagran Solutions Executes Unique Display Activation for World TV Premiere of Dabangg 3 on Zee Cinema

Marketing | November 4, 2020 | News

Jagran Solutions Zee Cinema

Jagran Solutions planned and executed an outdoor activation for Zee Cinema, to promote the world television premiere of the movie Dabangg 3 starring Salman Khan, which took place on the channel on October 25.  The activation consisted of a 20 foot cut-out with Salman Khan’s image and communication about the premiere, along with a sanitizer stand.

Promoter-distributed branded masks for the public stated ‘One who does not forget to wear a mask before leaving his house, is a real Dabangg!’ in order to promote personal hygiene measures. The brand urged the public to be ‘Dabangg’ by wearing a mask through their campaign #DabanggBanoMaskPehno and also asked the public to post their selfies with mask.

The activity was executed in Lucknow, Varanasi, Allahabad, Kanpur, Agra and Meerut for six days from October 19 to 24, 2020.

Samrender Singh, Associate Vice President, Jagran Solutions stated, “COVID-19 still persists and in order to check the same, wearing a mask is essential. I commend Zee Cinema for their wonderful campaign and I thank our dedicated team which effectively managed the task at hand and executed the activity flawlessly, following all the safety guidelines.”

Pawan Bansal, COO, Jagran Solutions said, “I thank the team at Zee Cinema for showing faith in us and assigning us this responsibility and I am proud of our dedicated team which executed this project with great rigour and enthusiasm, following all the safety guidelines of COVID-19.”

 

The activity was executed in Lucknow, Varanasi, Allahabad, Kanpur, Agra and Meerut for six days from October 19 to 24, 2020.

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