Our Association With ITC’s E-Choupal Will Help Engage Rural Customers: Srinivasu Allaphan, JK Tyre

by  EVENTFAQS Bureau Marketing | October 30, 2020 | News

JK Tyre ITC ITC’s E-Choupal

JK Tyre & Industries Ltd has announced its collaboration with ITC e-Choupal to engage with rural communities. The brand will utilise ITC's Choupal Saagars network in Madhya Pradesh, Maharashtra and Uttar Pradesh.

This partnership aims at expanding presence in the rural markets through ground-level 360 degrees engagement. JK Tyre will engage in phased participation in the ChoupalSagaars - ITC's integrated rural services hubs across the three States.

ITC's Choupal Saagar will promote brand visibility and engagement with rural customers for JK Tyre's product range while JK Tyre will also undertake other collaborative initiatives with ITC 's e-Choupal, including target group discussions and influencer/ customer meetings, and more.

Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries Ltd said, “The rural sector has shown great resilience in this challenging phase. Our association with ITC’s e-Choupal will further help in reaching out and engaging with the hinterland customers which in turn will help us understand and serve them better. Going forward, we are going to further strengthen our rural engagement with several new initiatives.”

Rajnikant Rai, Chief Executive, Agri-Business Division, ITC Ltd said, “We are indeed happy to forge a partnership with JK Tyre, leveraging the e-Choupal ecosystem to cater to the aspirations of rural consumers. This initiative is anchored on the holistic engagement that the ITC e-Choupal initiative delivers in partnership with other institutions aimed at empowering farmers and rural communities.”