BookMyShow Launches #UnlockingLife Campaign to Showcase New and Safe Entertainment Experiences

Industry Watch | October 29, 2020 | News

BookMyShow UnlockingLife

Leading entertainment destination BookMyShow has just launched the #UnlockingLife campaign, to encourage people to take one entertainment experience at a time in the new normal - and have the same kind of fun as earlier. The campaign also highlights the safety feature ‘My Safety First’ - a safety shield tag which enables an absolutely safe and secure entertainment experience.

Conceptualised and executed by BookMyShow’s in-house team, the campaign aims to target entertainment-lovers across age groups, geographic restrictions and social setups through various social media platforms, with the spotlight on the all-new out-of-home entertainment experience.

Ashish Saksena, COO - Cinemas, BookMyShow said, “BookMyShow is thrilled to welcome audiences to their favourite formats of out-of-home entertainment. As the preferred entertainment destination for millions of Indians, we understand that health and safety of all stakeholders is of utmost importance, now more than ever, and will be a key driver in reviving the entertainment ecosystem in India. The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even while retaining the same measure of fun and vibrancy, as audiences finally gear up to step out and make memories with their loved ones, in these extraordinary times. The ‘My Safety First’ feature on our platform further strengthens our promise of providing safe entertainment to our users, and we urge all entertainment-lovers to make an informed decision as they get ready to experience entertainment in its new avatar, like never before!”

‘My Safety First’ will help create awareness amongst consumers on the various levels of safety and hygiene measures available across different entertainment experiences listed on BookMyShow. This safety shield feature, created using BookMyShow’s robust consumer and data analytics, will highlight the best practices being followed by partners across India and will facilitate a safer and more secure experience for users, right from the time of booking tickets to experiencing entertainment, on ground.

The ‘My Safety First’ tag will highlight various safety indicators available across all movies and events listed on the platform, such as social distancing-based seating, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food and beverages, limited occupancy in restrooms, compulsory masks, sanitization before every show, amongst others, enabling users to see the various safety measures employed by partners and make an informed decision before they step out to be a part of their favourite out-of-home entertainment experience.

This feature is an extension of the safety expectations from consumers as gauged through BookMyShow’s ‘Back To Out-of-Home Entertainment’ surveys which found that more than 51% consumers wanted to step out of their homes for their favourite movies or events.

Watch the #UnlockingLife campaign here:  

The #UnlockingLife campaign emphasises the importance of health and safety measures, by putting ‘My Safety First’ squarely at the centre of secure entertainment experiences.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All