Tupperware’s ‘Always with You’ Initiative Gives Social Selling and Home Delivery a Boost

Marketing | October 29, 2020 | News


Tupperware, a homeware brand based out of the United States, has launched a brand campaign ‘Always with You’, with emphasis on on-ground initiatives such as social selling and home delivery. The campaign, conceptualized internationally and adopted in India, aims to encourage people to adopt new habits together and cherish the indispensable value of togetherness and support in these trying times.

As part of the campaign, a video has been launched on Tupperware’s digital and social media platforms, besides a robust influencer campaign for further amplification.

Tupperware has launched social selling, home delivery services, support to store managers to help people and communities. The campaign ‘Always with You’ highlights aspects including ‘A New Normal’, ‘The Importance of Home’, ‘Positive Realisations’ and ‘Return to What Matters.’

The brand showcased the ‘Try this at Home’ series of capturing immunity-boosting recipes, shared easy-to-do exercises to stay in good shape. It also integrated technology solutions to increase its reach, customer engagement, ensure employee and customer safety, boost employee morale, among other things.

In the absence of physical meetings, customised training modules were designed for its direct sellers to adapt to new ways to engage with existing and potential customers and secure business in tough times.

Deepak Chhabra, MD, Tupperware India said, “Tupperware has been a household name for years, and we believe in offering support, cultivating confidence, and succeeding together as a community. In these times of social unrest, these values have found a newer purpose than before. We truly wish to uplift and celebrate the positives by continually creating new policies and procedures to help keep our community safe around the world by supporting more work from home options, investing in digital tools for our 70,000 strong sales force to serve our customers and create employment opportunities.”

“Tupperware has been making efforts to provide what people need the most – solutions to reduce food waste, food handling, storage, leftover management, ways to make cooking quick and simple to allow for more time to spend with family. Many people lost their jobs during economic slowdown owing to COVID-19 and direct selling is being looked at as a great career option currently. We witnessed a 47% rise in new registrations in July and aim to make self-motivated women financially independent. Tupperware’s recent venture into social selling channel via its newly launched exclusive webstore enables swift engagement with customers. It further offers opportunity for masses who may be struggling to find employment to work from the safety and convenience of home. We are continually creating an ecosystem to keep our community safe and help them endure the challenges with an assurance that Tupperware is ‘Always with You,” added Chhabra.

Vivek Chaturvedi, Associate Director, Tupperware India, said, “Tupperware believes in staying highly engaged with audiences and the community at large. Owing to the strength and positivity of our brand, and much love and loyalty of our consumers, we know that consumers depends on us in these uncertain times as well. With the ‘Always with You’ campaign, we want to continue being the support system of our customers and be their support system in this change.”

The campaign aims to encourage people to adopt new habits together and cherish the indispensable value of togetherness and support in these trying times.

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