Intrepid Marketing to Promote Bahrain’s Trade, Marketing and Communication Initiatives Across India
by EVENTFAQS Bureau Industry Watch | October 28, 2020 | News
Intrepid Marketing Bahrain Tourism and Exhibitions Authority
The Bahrain Tourism and Exhibition Authority (BTEA) has assigned Intrepid Marketing and Communications to undertake all its trade, marketing, and communication initiatives across India to establish Bahrain as a short-haul destination in the Indian market.
Bahrain has a centuries-old culture and history that BTEA aims to showcase to the world. Intrepid will strategize to highlight Bahrain’s potential for frequent travellers (FITS) and group events like meetings, conferences and events (MICE).
Ali Hasan Follad, Acting Director of Marketing and Tourism Promotions, BTEA, said, “We are thrilled to commence our partnership with Intrepid and are confident that they will be instrumental in navigating Bahrain through the current challenges, affecting international travel. We’ve worked with Intrepid’s management and they’ve been instrumental in positioning Bahrain as a notable short-haul destination for Indian families, couples and adventurers. We are certain that this partnership will enhance our existing relations with the travel fraternity in India. Also, Intrepid will be building new bonds with the online travel communities.”
“The National Medical Task Force, a part of ‘Team Bahrain’ led by His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince, Deputy Supreme Commander and First Deputy Prime Minister, is doing a tremendous job in fighting COVID-19. Bahrain is prepared and ready to welcome travellers in 2021,” he added.
Sunil Mathapati, Director, Intrepid Marketing and Communications, said, “The team is elated to work with BTEA and explore the ‘new normal’ of international travel. As travel restrictions are changed and lessened, we are working on expanding Bahrain’s presence, stirring conversations around experiential travel and ‘dream itineraries’ around Bahrain. The Indian travel market remains promising as always; we want to engage with the consumers directly and position Bahrain as one of the most hype-worthy travel destinations.”
Intrepid will strategize to highlight Bahrain’s potential for frequent travellers (FITS) and group events like meetings, conferences and events (MICE).