Indian Musicians to Re-interpret Works of Global Icons Through Jim Beam Originals From November 7

Entertainment | October 28, 2020 | News

Paytm Insider Jim Beam Originals Turnkey Music Music Plus

‘Paytm Insider presents Jim Beam Originals’ is a series of 10 virtual music experiences by Indian musicians who will re-interpret legendary international artistes in their own inimitable styles.

Giving a new spin to the works of global icons are Colonial Cousins, Shalmali, Benny Dayal, Shaan, Purbayan Chatterjee, Karsh Kale, Raghu Dixit, Usha Uthup, Thaikuddam Bridge and Shor Police.

Curated and promoted by Turnkey Music Publishing and Music Plus, the first season of the show will go live from November 7.

The first session will have Colonial Cousins employing their signature style to recreate an abridged The Eagles’ discography. They will be followed by Shalmali on November 21, presenting a rendition of Michael Jackson’s hits.

Varun Khare, Business Head, Live Entertainment (IPs & Partnerships) at Paytm Insider, said, “All art is inspired with everything original coming from a point of reference. Through Jim Beam Originals, we hope to create a platform for some of the best names in Indian music to bring their own distinctive perspective to popular hits. We’ve all been home for months now and have gotten accustomed to consuming entertainment via a carousel of concerts and shows that have been adapted/created for the digital medium. Jim Beam Originals recasts our audiences’ understanding not only of these famous artistes and their works but also of how they partake in musical experiences online.”

“This is a really fun initiative that could have some great positives for the music business. First, it’s a big promotion for international music which one would love to see more of. Second and very importantly, it could set a business model rolling for online gigs. On a personal note, I’m very excited about the music we’re going to hear, given the calibre of artistes we’re working with and paying tribute to,” added Atul Churamani, Founder, Turnkey Music Publishing.

“The uniqueness of this concept lies in bringing India's best-known acts together to render their version of globally popular songs. With the kind of talents on show and the music of legendary artistes, each episode is sure to be a hit. I am excitedly looking forward to the music,” said Tarsame Mittal, Founder, Music Plus.

These 60-minute sessions will reveal new dimensions not only to the Indian musicians but to the immensely popular and widely played works of these international artistes, thereby creating unique, yet familiar sounds.

Tickets are available on Paytm Insider. The ticket prices range from Rs 299 to Rs 499 per show with the season pass priced at Rs 1500.

Get tickets:

Curated and promoted by Turnkey Music Publishing and Music Plus, the first season of ‘Paytm Insider presents Jim Beam Originals’ will go live from November 7.

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