RMAI Flame Awards 2020: Impact Communications Bags 13 Golds, Jana Bank Bags Campaign of the Decade

Business Events | October 27, 2020 | Promo Feature

RMAI Flame Awards 2020 Impact Communications

Rural Marketing Association of India (RMAI), the industry body of rural marketers, announced the winners of its Flame Awards Asia 2020 at a virtual awards ceremony hosted on 23 October 2020. The event was supported by EVENTFAQS Media, RuralMarketing.in, Medianews4u.com and Eventaa as Media Partners while Signify Innovations India, ITC and Seedworks International were sponsors.

Campaign of the Decade was another new category this year and it was won by Jana Small Finance Bank for their Jana Diwas campaign.

Impact Communications bagged the maximum metals including 13 Golds and 5 Silvers for diverse campaigns including HDFC Bank’s Unnati ka Uphaar Maati Parikshan, Abbott Swaraksha Campaign, Perfetti Retail Seeding, P&G’s Har Din Behtar, Apollo Farm Zone and Abbott India’s Matra Swasthya Diwas.

The Brand Brewery won 5 Golds and 6 Silvers for their campaigns Maulichi Savli and Shakti Ka Samman.

Vritti Solutions and Mindwave Media together bagged 3 Gold and 3 Silvers. The Golds were for campaigns for Dabur, Emami and IndiaPost.

In a special category introduced this year – Innovative Activity during Pandemic – Impact Communication, McCann Worldgroup and Force Motors won Golds, while TVS Credit Services and Insight Outreach also struck metal.

Institutions that have contributed to creating ‘Future Leaders for Rural’ was another special category this year to encourage future leadership in the rural domain. Welingkar Institute of Management, Mumbai; Institute of Rural Management Anand; and Great Lakes Institute Gurgaon bagged Gold awards in the same.

Other Gold winners were Airtel Payments Bank, Insight Outreach, Usha International, Husqvarna (India) Products, Seedworks International, 121XP, Lemon Nepal, RW Promotions and ZtoA Marketing.

Silver, Bronze and Merit Certificates were awarded to PepsiCo India, Muthoot Microfin, Tata Steel, Mahindra & Mahindra Financial Services, Lupin Foundation, Amar Ujala Limited, Infinity Advertising Services, UrsDigitally, Triveni Media Marketing Services, Evolve Brands and Yadnya Brandscapes.

Biswabaran Chakrabarti, President, RMAI, said, “The current situation has taught us how to keep continuity in this new normal. Flame Awards Asia, went into a virtual platform on its 11th edition. No compromise on the vigour of its evaluation process, no compromise on our quality checks, it is only re-imagined and re-invented. I am extremely happy to share that there was no shortage of enthusiasm from the participating organisations and our jury team has analysed each and every entry in minute details. My best wishes to all the winners.”

“In today’s new normal, everyone has figured new ways of doing things, so has RMAI. The 2020 edition of Flame Awards came to you in a new hybrid format, in an attempt to deliver the same exhilarating experience in celebrating excellence in rural marketing. In fact, the virtual component enabled the jury to collaborate across cities without any limitations,” added Jury Chairman S Sivakumar, Group Head – Agri & IT Businesses, ITC.

Dr. Anup Kalra, Vice President – Rural Marketing Association of India and Director, Ayurvet, said, “This edition of the event is special as for the first time we went on a virtual platform. The team thought to execute it with a puppetry theme and it came out really well, which was also appreciated by the participants.”

Instituted in 2006, Flame Awards recognises the best of rural marketing projects, initiatives and practices in South Asia. The event witnessed over 200 entries from across the sectors from India and overseas.

In case you missed the broadcast, watch it here


At the 11th edition, Impact Communications bagged 13 Golds and 5 Silvers while The Brand Brewery won 5 Golds and 6 Silver metals.

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