Jacob’s Creek Pairs With Bridal Asia Virtual Exhibition from 30 October

Business Events | October 26, 2020 | News

Jacob’s Creek Bridal Asia Virtual Exhibition Wavemaker India

Australian wine brand Jacob’s Creek from the Pernod Ricard stable has tied up with luxury wedding exhibition Bridal Asia to sponsor its virtual edition from 30 October to 1 November. The association, billed as ‘an experiential collaboration with luxury at its core’, has been conceptualized and executed by Wavemaker India.

On show will be designers, each with an individual (virtual) boutique, showcasing their collections of fashion and jewellery through images and videos that can be filtered by price and other parameters. Visitors will be able to place orders directly as well as book a consultation with the designer. The designers will help to explore and choose from a range of looks and address enquiries in real time, informed an official statement.

Designers such as Manish Malhotra, Tarun Tahiliani, Gaurav Gupta, Rohit Bal, Abhinav Mishra, Aisha Rao, Pallavi Jaikishan, Bhairavi Jakishan, Ritika Mirchandani and jewellery designers such as Raniwala 1881, Birdichand Ghanshyamdas, The House of Rambhajos, Jewels of Jaipur, Goenka India, Archana Aggarwal will be a part of the virtual exhibit.    

Dhruv Gurwara, Creative Director, Bridal Asia, said, "We are beyond thrilled to be taking Bridal Asia to a digital platform and curating a virtual luxury wedding exhibition with the best of India's fashion houses and jewellery labels. To add to this, it is an honour to be partnering with a globally renowned brand and creating experiential celebrations with Jacob's Creek. We are looking forward to the day we can showcase our exhibition to our patrons who have supported us throughout. This virtual shopping experience will be a one stop destination for brides-to-be, their families and for all the fashion enthusiasts for the upcoming festive and wedding season, and they can take part in the exhibition from the safety of their homes!"

Girish Patil, General Manager, Marketing - International Brands, Pernod Ricard India, said, “It brings us immense pleasure to partner with Bridal Asia for a solution that addresses so many brides-to-be and their families. Art and fashion have always been the key storytellers in every changing era and we are thrilled to associate with this virtual fashion experiential and take pre-wedding cheer to the comfort of people’s living rooms. With a wedding culture as elaborate as India’s, adapting to the new normal is relatively more challenging but thoughtful interventions like this one would help us take one step forward towards our goal.”

Karthik Nagarajan , Chief Content Officer, Wavemaker India, said, “This particular collaboration has been handcrafted carefully to bring out what the brand stands for, in a setting that brings together the right stakeholders from the world of luxury and fashion. As always, we owe the success to a client who continues to inspire us, a legendary brand that we take pride in and a partner in Bridal Asia, who shares our spirit of innovation”.

The association, billed as ‘an experiential collaboration with luxury at its core’, has been conceptualized and executed by Wavemaker India.

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