Envy Digital and Paytm Insider Take Maa Durga Virtual with ‘Augmented Pujo 2020’

Entertainment | October 26, 2020 | News

Envy Digital Paytm Insider Augmented Pujo 2020

With the ongoing Navratrotsav, Kolkata’s annual festival Durga Puja is all set to go the virtual way amidst the pandemic. The familiar crowded streets and serpentine queues before pandals may become a rare sight this year as Paytm Insider brings ‘Augmented Pujo 2020’ to screens.

An initiative by Envy Digital, the event will be a 360-degree virtual reality walkthrough of top 50 Durga Pujas of Kolkata and abroad.

Augmented Pujo 2020 will be a ticketed event, accessible through PaytmInsider at Rs. 499.

Shreyas Srinivasan, CEO and Founder, Paytm Insider, said, “Navratri / Durga Puja is one of the most-awaited festivals but the situation this year is different since stepping out to enjoy the festivities is going to be challenging. We at Paytm Insider are committed to bringing the best of experiences for our viewers. With Augmented Pujo 2020, we will take our audience through a virtual tour of the best Durga Pujas of Kolkata and abroad. This walkthrough will ensure them the best views and a memory that people can capture without the fear of catching the virus or any regrets.”

“Durga Pujo in recent times is like an art museum. Tradition and new age culture makes Kolkata Durga Pujo look different. But with this new normal we are all doubtful about pandal hopping, seeing the beautiful idols and the art. Envy Digital has taken up a new challenge to give the world a new way to witness Durga Puja in Kolkata. AugmentedPujo.Com a 360-degree Virtual Reality walkthrough of top 50-plus Barowari and Bonedi Bari pujas of Kolkata and also from abroad,” said Nilanjan Chakraborty, Partner, Envy Digital.

“We all can be a part of the festival only through a click, tap and swipe from anywhere in the World. And that too sitting at your home. Just as you walk through the pandal watching Maa Durga,” Chakraborty added.

The top 50 pujas of Kolkata include those in Kashi Bose Lane, Thakurpukur SB Park, Behala Notun Dol, Haridebpur Vivekananda Park Athletic Club, Santoshpur Lake Pally. Around 10 pujas across the UK, USA and Australia have joined the Augmented Pujo so far.

The initiative is a 360-degree virtual reality walkthrough of top 50 pujas in Kolkata and more across UK, USA and Australia.

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