In Partnership With Smile Foundation, We Pledge Support to Dabbawala Community: Moksh Chopra, KFC

Marketing | October 20, 2020 | News

KFC India Smile Foundation KFC Care

KFC India has partnered with Smile Foundation to extend support to the Mumbai dabbawalas, who have been severely impacted during the ongoing pandemic. As part of the KFC Care initiative, kits of essentials including dry ration and essential items will be disseminated to more than 5000 members of the dabbawala community and their families, across Mumbai and Pune.

Speaking about the initiative, Moksh Chopra, Chief Marketing Officer, KFC India said, “Giving back is one of the core values of KFC. The pandemic has had a huge socio-economic impact on several communities, including the dabbawalas. As a food brand that aims to feed the world, we are committed to this pledge even outside of our restaurants. Under KFC Care, and in partnership with the Smile Foundation, we pledge to support the dabbawala community and their families; enabling access to nutritious food and essentials. We are together in this fight against COVID-19 and I have faith that we will come through stronger and better.”

Santanu Mishra, Co-founder and Executive Trustee, Smile Foundation, added, “We have been working round the clock to help communities affected by the pandemic, where we have been providing meals, dry ration and hygiene kits across the country. Coming together with a responsible food brand like KFC India, we want to now ensure that the ‘meal-providers’ of Mumbai city don’t themselves go hungry.”

KFC India has also served more than 10,000 ‘Thank You’ meals to healthcare workers across hospitals in different cities. As part of the brand’s ‘Feed a Million’ pledge, more than two million meals were provided to daily wage-earners and migrant workers during the extended periods of lockdown. Through Smile Foundation’s campaign ‘India Shares’, the NGO has come forward and developed a multi-pronged approach to mitigating the ongoing crisis. Fighting against hunger, Smile has a comprehensive food supply programme, where they are providing hunger survival kits to children and families in urban slums and rural areas across 22 States of India.


As part of the KFC Care initiative, kits of dry ration and essential items will be disseminated to more than 5,000 members of the dabbawala community and their families across Mumbai and Pune.

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