Our Virtual Media Meet for Amazon Great Indian Festival Had Unprecedented Impact: Sabbas Joseph

Business Events | October 16, 2020 | News

Wizcraft Entertainment Amazon Amazon Great Indian Festival

Communication and entertainment giant Wizcraft International curated the interactive virtual press conference event to announce the start of the Amazon Great Indian Festival 2020 from October 17, followed by a weeklong engagement with customers, employees and Amazon’s ecosystem partners. The main press conference gave media partners an immersive visual experience aimed at showcasing what this festive season customer can expect from Amazon India. The event was attended by close to 200 media members and influencers across the country.

The campaign ‘Khushiyon ka Darwaza’ was managed by Wizcraft from invite to the virtual venue. Three doors were integrated into the event venue, inspired by the 'Khushiyon ka Darwaaza', each leading to a unique experience. The Run-up room included a word game, a thematic photo-op, and recent announcements made by Amazon for the festive season.

A fireside chat between Manish Tiwary, Vice President, Amazon India, and the host, Samir Kochhar, was organized at the virtual Ballroom. Amazon's journey to India and its emphasis on enabling SMBs across the country were covered in the talk. The third door led to the Great Indian Bazaar. The bazaar showcased the best of India in five experience zones – North India, East India, Central India, West India and South India. The fireside chat was followed by a live media Q&A session, where Tiwary addressed questions about the month-long Great Indian Festival.

During the weeklong engagement, the Great Indian Bazaar and the virtual experience created a buzz on social media. It was among the top trends on Twitter and saw tens of thousands of customer visits over a single weekend.

Sabbas Joseph, Co-Founder and Director of Wizcraft International, said, “Wizcraft has always pushed boundaries and set new benchmarks. The virtual media meet for Amazon Great Indian Festival has had an unprecedented impact and perhaps changed the course of media events in the country. It is being hailed as the future of press conferences. Our clients across the globe have logged into our virtual platform to understand how they could incorporate the thinking and experience into their efforts.”

Avneesh Gadgil, DGM, Wizcraft commented, “This is the third year of being associated with the Amazon Great Indian Festival. Each year poses a new challenge and this time, we just had two weeks to plan and execute the campaign virtually.  It was a tough ask but we loved every minute of putting it together. All the sleepless nights, meetings and discussions done remotely and an incredible amount of hard work put in by the team finally had the desired outcome. It was truly a collaborative effort.”

Minari Shah, Director, Public Relations, Amazon India said, “We had two key points in mind – one, we were constrained by our circumstances and had to only do something virtually. And two, we were nonetheless determined to create and follow up last year’s Amazon Festive Yatra with another unique experience for our stakeholders. We also decided to convert the challenge into an opportunity to scale up our outreach with customers, employees, sellers, and other ecosystem partners this year. It helped that we have worked with Wizcraft the last couple of years for our festive campaigns as they had a good understanding of what we need as we began to look for a virtual yet immersive experience this year. Our virtual press conference and a special Great Indian Bazaar emerged as great engagement platforms for more than 20,000 Amazon stakeholders across several cities and towns. The experiences were personal, immersive, and allowed us to engage at scale.”

The Amazon Great Indian Festival 2020 starts on October 17, but for members of Amazon Prime, it opened a day earlier.

Wizcraft curated the virtual press conference to announce the start of the Amazon Great Indian Festival on Oct 17, followed by a weeklong engagement with customers, employees & Amazon’s partners.

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