Delighted to Partner with Avataar.me to Create AR Experience for Vanish Campaign: Sukhleen Aneja

by  EVENTFAQS Bureau Marketing | October 9, 2020 | News

Avataar.me Vanish

Stain removal and laundry additive brand Vanish recently joined hands with AI company Avataar.me to create an immersive augmented reality experience for its consumers. The brand also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

Avataar.me empowers digital marketing and commerce experiences using AR technologies and delivers interactive camera-based experiences to consumers with their mobile camera feed, fun videos with life-size avatars of celebrities and influencers.

Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene-South Asia said, “We are delighted to partner with Avataar.me to bring a first-of-its kind immersive demo experience to our consumers in real time. This digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

Ravinder Siwach, Creative Director of agency partner Havas Media commented, “Indians have become more fashion-forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life the consumer’s garment woes and addresses their concerns first-hand.”

Vanish in its campaign showcases the product efficacy through live demos highlighting the importance of ‘seeing is believing’ by addressing laundry issues of the audience.