Dad Gets Jealous of Bond Between Child and Vedantu in New Ad Film on Online Learning With Aamir Khan

Marketing | September 29, 2020 | News

Vedantu The Script Room

Vedantu, an online tutoring platform, has roped in Aamir Khan as brand ambassador. With its new ad campaign, Vedantu aims to make quality LIVE online learning accessible to every child, every home with India’s best teachers.

The six-film series conceptualized by The Script Room with a tagline ‘Samajh Aayega Maza Ayega, Maza Ayega Samajh Ayega’ highlights services provided by Vedantu. The campaign is portrayed by Aamir Khan, and the films are directed by Prasoon Pandey of Corcoise Films. The duration of the films ranges from 20-50 seconds and will be released on Television, Digital and OTT platforms.

Shivani Suri, Chief Marketing Officer, Vedantu, said, “We aim to establish Vedantuas synonymous with live learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room, said, “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects of online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantuteam, Prasoon and Aamir too were more like partners and collaborators on this project. It’s a joy to see Prasoon and Aamir together, so enthusiastic and full of ideas.”

“The moment Ramsam narrated the core idea to me, I knew I wanted to be part of the team working on it. That a father begins to get jealous of the bond developing between his children and Vedantu, made a charming and endearing human story. Aamir and I have always enjoyed jamming with each other so to have him play that father who is feeling left out, was super fun. I think we laughed more than we worked on this shoot,” said Prasoon Pandey, Director, Corcoise Films.

With its new ad campaign, Vedantu aims to make quality live online learning accessible to every child, every home with India’s best teachers.

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