YouTuber Bhuvan Bam Roped in as the Face of Fantasy Sports Platform Faboom for This Season of IPL
by EVENTFAQS Bureau Marketing | September 24, 2020 | News
Bhuvan Bam Faboom IPL
Fantasy sports platform Faboom has announced YouTuber Bhuvan Bam as its brand ambassador during the ongoing season of the Indian Premier League (IPL). Through this association, Bam will create content and promote the brand’s format to his existing followers and a wider audience. This is the first time a digital celebrity is stepping into the online sports zone.
Commenting on the association, Pratik Kumar, Co-founder, Faboom said, “Bhuvan Bam is hugely popular amongst youth across India, which is also the fantasy sports audience we hope to reach, making him the right fit for our brand. Since its inception in 2019, Faboom has already seen rapid growth in its user base reaching 8 lakh and with this partnership, we hope to grow it exponentially. We have always admired Bhuvan Bam for doing things differently and disrupting the content space in a huge way. Similarly, Faboom is innovating in the fantasy sports industry by increasing the skill levels in the sport with its Rank and Boost fantasy formats and that is the spirit of our new IPL campaign with BB - No captain/Vice-captain, use all your 11 players and play the real fantasy on Faboom.”
“It is of utmost importance to me that the brand I associate with aligns with my ideology and is equally relevant to my audience. We all have grown up playing sports and games during our childhood. At a time like this, especially when social distancing norms don’t allow us to physically relish those times, it’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favourite sport. I’m eagerly looking forward to being a part of this passionate group,” commented Bhuvan Bam.
Through this association, Bhuvan Bam will create content and promote the brand’s unique and innovative format to his existing followers and a wider audience.