Believe Live Collaborates with Rochak Kohli for an Exclusive Premiere of His Latest Track ‘Mausama’
by EVENTFAQS Bureau Entertainment | September 24, 2020 | Promo Feature
Believe Live Rochak Kohli
Believe Live, a part of leading independent digital music distribution and label services company Believe, collaborated with music composer and singer Rochak Kohli to hold an exclusive premiere of his latest track ‘Mausama’.
Believe initiated this association with a contest on social media and with a lucky draw, through which 25 winners got an opportunity to attend the song premiere. Apart from Kohli, also present during the premiere was actor and writer Gurpreet Saini, along with director and lyricist Gautam Sharma, actress Wamiqa Gabbi and actor Priyanshu Painyuli.
On the experience, Rochak Kohli said, “I am very excited to be a part of this exclusive premiere along with Believe Live, showcasing my new track Mausama, reaching out to a larger audience. It gives me immense pleasure to interact with fans and understand how they feel about the track and know their expectations too.”
“We decided on this concept to provide a unique opportunity for Rochak to reach out to his fans and do an exclusive premiere of his latest track, especially during the lockdown period. While announcing this event via a contest, we received massive response from fans and it was great to see Rochak interacting with his fans,” said Vaibhav Mota, Head, Believe Live.
Believe Live’s exclusive artistes roster comprises Ayushmann Bhava, Farhan Live, Rochak Kohli, RasikaShekar, Chhavi Sodhani, Anand Bhaskar Collective, Hardeep Grewal and many more. It hadtaken the digital route since the beginning of the lockdown to connect with fans and the community, bringing in entertainment live to their homes. Believe Live has also curated specialized events and innovative ways such as digital concerts and webinars with artistes to maintain regular engagement with the community.
Believe Live is looking to explore future collaborations with other artistes and support with virtual concerts, especially in the regional markets which are fast-growing. The main idea is to connect with fans and keep them engaged and entertained through live music during the coronavirus pandemic.
Believe initiated this association with a contest on social media and a lucky draw; 25 winners got an opportunity to attend the song premiere