Triller Helps Indian Artistes to Top the Global Billboard Charts; Garners 97 M+ Worldwide Views

by  EVENTFAQS Bureau Industry Watch | September 21, 2020 | News

Triller

Following the Billboard & Triller partnership on Best Weekly Triller Charts in the US and worldwide, social network and entertainment platform Triller is helping Indian artistes such as Armaan Malik, Diljit Dosanjh and Tesher cross global shores by using its platform to launch their latest tracks and consequently attain international milestones. 

All three continue to dominate Billboard’s Top Triller Global Charts, alongside A R Rahman’s Dil Bechara, for four weeks running; whilst building a combined viewership of over 97 million+ worldwide for these song launches on the app. 

Triller has enabled multiple multilingual Indian artistes for the first time and persistently featured them on a globally reputed list alongside tracks by other multinational platinum artistes such as DJ Khaled and Drake, Cardi B, Miley Cyrus, and Post Malone, amongst others. 

“Triller’s top priority will always remain the music industry. We are making landmark strides, as this will be the very first time when streaming will finally benefit all concerned, be it labels, musicians or publishers. Our obsession with artiste-centric growth will directly help artistes cement their places on billboard charts by engaging with a new enthusiastic audience that will in turn elevate their streaming counts,” says Raj Mishra, Head, Triller India. 

Glocalizing Indian artistes

“We feel deeply invested in sharing the amazing talent that India has, with the rest of the world,” comments Bobby Sarnevesht, Executive Chairman, Triller. 

“We have recently announced a long-term exclusive partnership with JioSaavn to create a collaborative, cross-channel stream that will deepen our Indian user base’s engagement with their favourite music for both our popular services. This association is our step forward in glocalizing Indian artistes,” adds Sarnevesht.

Singer-songwriter Armaan Malik’s #next2mechallenge based on his new hit song ‘next 2 me’ was uploaded on Triller in early July 2020 and has garnered over 48 million views on the app to date. 

"The past few months have been tough for everyone, especially for those who are away from their loved ones. With 'next 2 me' I wanted to capture that feeling of missing someone but in a light-hearted and hopeful manner. I believed that the listeners would relate to it and it was heartwarming to see how so many people have made the #next2mechallenge on Triller their own in various ways with the videos they’ve put out,” says Armaan Malik. 

The ‘Young Shahrukh’ video by Tesher was first uploaded on Triller on August 14, and is already boasting 11.5 million views till date. 

Tesher says, "Seeing my debut original single go viral and hit millions of views and streams is a special moment. For a new talent as myself, it's promising to be discovered by a major - Sony Music, India - through my song Young Shahrukh. I'd like to thank everyone who supported the song and helped make this feat a reality. My tracks tend to blend cultures together to express how, even though spread across the globe, music is one language that brings everyone together. Triller allows me to reach that global audience that is able to appreciate this.”

Music that makes impact

Global sensation Diljit Dosanjh has also recently touched #1, with his Triller video on G.O.A.T. garnering over 26 million views since this July.

Released by Sony Music Entertainment, A. R. Rahman's 'Dil Bechara' has also been on the chart for four weeks (and running) with over 10.8 million views on Triller. 

"Our aim has always been to release music that has impact and pushes boundaries for our diverse group of artistes. We are so pleased that with platforms such as Triller, our voice is further amplified," mentions Rajat Kakar, Managing Director, Sony Music Entertainment India. 

Triller enables artistes to stream full-length songs within the app, while receiving full streaming credit when a video goes viral - a development so lucrative, it is bound to attract more desi talent. 

Triller’s list of international investors and strategic partners worldwide, includes artistes such as Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, Young Thug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner, among others. 

Internationally, Triller has licensing partnerships with the majority of the top studios, including Warner Music Group, Sony Music Entertainment and Universal, allowing users to create content with an extensive catalogue of music.