EEMA Holds Simulated Showcase of Events Across Cities to Demonstrate SOPs on Safety Measures

Industry Watch | September 21, 2020 | News


The Government of India has allowed social, academic, sports, entertainment, cultural, religious, political functions and other congregations with a ceiling of 100 people from September 21, 2020. However, there are no special SOPs released as guidelines officially to help organisers analyze and plan these events effectively to ensure everyone’s safety.

EEMA, the apex body for the event and entertainment industry in India, had recently released a set of SOPs for the industry stakeholders through digital events. EEMA has also been interacting with Government stakeholders regularly to discuss the SOPs prepared by the industry and has urged them to look at implementing it as a part of generic guidelines and make it mandatory for all.

EEMA, in partnership with Marriott Bonvoy, will be hosting an event titled ‘India is an Event – We’re ready for Safe Events’, on September 21, 2020 in Delhi, Kochi and Goa and in Chandigarh on September 22, 2020 to drive home the message.

The event will showcase a simulated event set-up of the corporate or wedding events, along with demonstration of the SOPs shared by EEMA adhering to all necessary procedures and safety protocols for execution of events. This will be followed by a Safe Events workshop conducted by experts to get more information and details towards better event planning.

The venue protocols will also be strictly followed. All guests will have to wear masks and show their current status on the AarogyaSetu app on their mobile phones. They will be provided with alcohol-based sanitizers during the event and will maintain a foursquare meter physical distance. Participants experiencing any kind of symptoms with respect to coronavirus will not be allowed to enter. Travel history of 15 days before arrival of all the guests is also being thoroughly checked before the event. Signage and digital messaging will be prominently displayed throughout for awareness.

Siddhartha Chaturvedi, General Secretary, EEMA, said, “We’ve received a really good response to the SOPs which we launched last month. We’re glad all event professionals have gone through them and tried to understand their need and importance. Some of them have also written to us sharing their concerns. We look forward to organizing this event to showcase a practical session for these guidelines and educate our members and industry stakeholders on it. Seeing is believing, and with this we ensure that adhering to these is easy.” He added, “As per Unlock 4.0, the Government has allowed events with up to 100 guests from September 21; so we plan to do this event on this very day and take charge of organizing successful and safe events.”

Shampa Dhali, Area Director, National Sales, India, Marriott International, Inc.said, “Marriott welcomes EEMA’s initiative in support of safe events SOPs unveiled for the industry. This is aligned to Marriott International’s commitment to clean global programmes as we welcome our guests back to our hotels around the world and are committed to providing them with a safe environment that aligns with expert protocols on safety and hygiene. Our collaboration with EEMA on the safe event's campaign reflects our commitment to evolve our solutions to ensure a continued focus on the health and safety of our guests and associates when hosting an event.”

The Delhi event will take place at Le Meridien, Gurugram, while Le Meridien in Kochi, Marriott Resort in Goa and JW Marriott in Chandigarh have been finalized as the venues in other cities.

EEMA, in partnership with Marriott Bonvoy, will be hosting an event titled ‘India is an Event – We’re ready for Safe Events’, on September 21, in Delhi, Kochi & Goa and in Chandigarh on September 22.

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