Thomas Cook India, SOTC Partner with Amar Chitra Katha to Launch Journeys that Bring History Alive

Marketing | September 18, 2020 | News

Thomas Cook SOTC Travel Amar Chitra Katha

Thomas Cook (India) Ltd., an integrated travel services company and its Group Company, SOTC Travel Ltd., have partnered with the publishers of Amar Chitra Katha comics to launch ‘Great Indian Journeys’ - specially-curated itineraries that aim to take travellers through time, reliving India’s history and culture as they travel.

Historical characters including Birbal, Tenali Raman, Sudama and Chetakhave been hand-picked to act as a personal guide through each journey. The itineraries have been curated by Thomas Cook India and SOTC’s holiday experts and creatively illustrated via graphic comic strips in the distinctive Amar Chitra Katha style.

The Great Indian Journeys is a 4-5 day itinerary that includes historical places like Chittorgarh, Kumbhalgarh, Udaipur, Mathura, Hampi, Delhi, Agra and more. Each itinerary incorporates elements such as personalised story-telling sessions around historical characters, sound and light shows, local culinary experiences, and more.

Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “Children have emerged as clear decision-makers when it comes to holidays. So, in a strategic initiative to engage with this powerful segment and bring alive India’s rich heritage, we are delighted to announce our partnership with Amar Chitra Katha to present Great Indian Journeys. Vibrant itineraries have been designed by our holiday experts to showcase epic journeys with a child-friendly format of Amar Chitra Katha’s graphic comic strips. Travel is a great story-teller and our Great Indian Journeys endeavour to bring India’s history to life with much-loved characters as personal guides/narrators.”

He added, “Our Assured Programme in partnership with Apollo Clinics ensures meticulous health and safety protocols across every touch-point and to further assist our customers, we have tied up with ICMR-accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation across India. Our Safe Holiday Helpline is a free service to support customers in safe holiday planning.”

Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “India’s favourite comics- Amar Chitra Katha- plays an important role while growing up and has become an integral part in shaping a million childhoods. The Great Indian Journeys with specially designed itineraries, in the form of creative graphic comic strips, bring to life a unique combination of edutainment devoted to Indian culture and history.”

Preeti Vyas, CEO and President, Amar Chitra Katha said, “The Great Indian Journeys by Thomas Cook India & SOTC, is an exciting collaboration which offers families a unique opportunity to directly experience and engage with India’s heritage through these specially-curated and memorable family holidays. Through it, travellers can be assured of the finest travel experience combined with authentic and vibrant depiction of itineraries through story-telling, which is the hallmark of Amar Chitra Katha.”

‘Great Indian Journeys’ is specially-curated itineraries that aim to take travellers through time, reliving India’s history and culture as they travel.

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