Vibgyor Introduces ‘Happy Flap’ to Reinvent Consumer Experiences for Brands

by  EVENTFAQS Bureau Marketing | September 18, 2020 | News

Vibgyor Brand Services Happy Flap

Keeping pace with the new normal, Vibgyor Brand Services has introduced Happy Flap, a platform to reinvent consumer experiences for brands. The use of the tech ecosystem ICXP (Intelligent Consumer Experience Platform) enables the brands to not only acquire new consumers, but also keep them engaged while maintaining equal focus on retargeting their existing consumers.

Happy Flap is a technology-based engagement platform, taking the brands closer to their consumer. They have already used their e-commerce partner network to reach more than 13 million consumers across India. Happy Flap also enables brands to acquire, engage and retarget consumers with engagements ranging from discounts, sales offers, social campaigns and many such gratifications. The platform works for both tangible and intangible brands alike.

Dhruv Kalra, CEO, Happy Flap said, “Happy Flap is a unique blend of technology and engagement which brands can use to sample their products to the right TG and get them to engage with the brand in the comfort of their homes and also push online offtakes.”

Happy Flap enables smart sampling of product or communication to the consumers with delightful engagements. It helps create experiences ranging from sales push, new product trials, community building and more, thus constructing a bridge between brands and consumers and completing the circle of a contactless sample delivery while providing a seamless experience.