Dineout Launches #SafeToEatOut Campaign and Sees 40% Recovery in Bookings
by EVENTFAQS Bureau Industry Watch | September 17, 2020 | News
Dineout, a dining out and restaurant tech solutions platform, has introduced contactless dining with QR codes and also partnered with Equinox Labs to provide hygiene certifications to enable safe eating out again. Dineout encouraged its users to stay home and used that time to work with restaurants to make them #SafeToEatOut again once the lockdown restrictions are lifted.
Dineout’s campaign is instrumental in building diner confidence by educating and creating awareness about the safety measures taken by partner restaurants. Users can see the certified restaurants on the Dineout App with their audit rating and make an informed decision.
Dineout revealed its recent data that users are now considering restaurants with premium hygiene standards and safety tags. While they had zero transactions during the lockdown, there is now 4X traffic at partner restaurants with the #SafeToEatOut tag as compared to restaurants without contactless technology and safety tags.
The data also reflects the adoption of QR code technology within the F&B industry for providing digital menu and digital payment solutions. Over 80% of the payments are done using digital modes instead of cash/card,in keeping with safety and hygiene measures.
Ankit Mehrotra, Co-Founder and CEO, Dineout said, “Leading restaurants across the country are beginning to open doors past delivery and take-out. With the #SafeToEatOut campaign, we’re making sure that our users get premium hygiene and safety standards at partner restaurants. Interestingly, more than 80% of people were making payments using Dineout Pay while checking out. This reinforces the fact that modern-day consumers have endorsed the growing adoption of contactless technology among our restaurant partners. This will definitely move the needle for the future of restaurant transactions.”
Rahul Khanna, Director, Azure Hospitality Pvt. Ltd said, “The F&B industry is struggling to find too much to cheer for in these tough times, and it's heartening to see that loyal customers are coming back with a smile behind those masks. Happy to see normalcy return again but with the help of technology, our restaurant industry is definitely going to be stronger and safer together, 6 ft apart.”
Anjan Chatterjee, Founder, Chairman and MD, Speciality Restaurants Pvt Ltd said, “Our restaurants have gone above and beyond to make sure that they are safe for diners. We have received a good response from guests coming back to our outlets for dine-in at Bangalore and Kolkata. We have implemented measures like distanced seating arrangements, demarcated waiting spots in queues and controlled diner inflow, among others. With the help of technology and certified hygiene measures, we are looking forward to make dining experiences safe and memorable again.”
Dineout, a restaurant tech solutions platform, has introduced contactless dining with QR codes and also partnered with Equinox Labs to provide hygiene certifications to enable safe eating out again.