UNICEF India Ropes in Ayushmann Khurrana as Celebrity Advocate for Child Rights

Industry Watch | September 16, 2020 | News

UNICEF India Ayushmann Khurrana

UNICEF India has announced actor Ayushmann Khurrana as its celebrity advocate for promoting rights #ForEveryChild. Ayushmann Khurrana will support UNICEF in its work towards ending violence against children.

Dr. Yasmin Ali Haque, UNICEF Representative in India, said, “I am delighted to welcome Ayushmann Khurrana as a UNICEF celebrity advocate. He’s an actor who challenges the boundary of every role he plays. He will bring sensitivity, passion and a powerful voice for every child, with a specific focus towards ending violence against children. Ayushmann’s support will help increase awareness about this important issue, especially now with COVID-19 heightening the risk of violence and abuse against children due to the extended lockdown and the socio-economic impacts of the pandemic.”

“I am very pleased to partner with UNICEF as a celebrity advocate. I believe that everyone deserves the best start in life. As I watch my children play in the safety and happiness of our home, I think about all the children who never get to experience a safe childhood and grow up with violence at home or outside. With UNICEF, I look forward to supporting rights of the most vulnerable children, so that they grow up as happier, healthier, educated citzens in nurturing environments free from violence,” added Ayushmann Khurrana.

As daily lives and families are disrupted by COVID-19, children may be at increased risk as illness, school closures, job loss and isolation measures put additional stress on families and may lead to negative coping mechanisms that may sadly include abusive behaviours against children. UNICEF is committed to ending violence against children by partnering with children and young people, families, communities, influencers and governments. 


UNICEF India has announced actor Ayushmann Khurrana as its celebrity advocate for promoting rights #ForEveryChild.

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