Universal Music Group and Daddy Yankee set to Groove Together with Global Strategic Partnership
by EVENTFAQS Bureau Marketing | September 16, 2020 | News
Universal Music Group Daddy Yankee Ingrooves Music Group
Music-based entertainment company Universal Music Group (UMG) and well-known artiste and music entrepreneur Daddy Yankee have announced a strategic global partnership that includes the release of new music and film projects.
Daddy Yankee is one of the most followed artistes in the world today, with more than 60 million followers across social media and more than 7 billion streams in the last 12 months alone on YouTube, where he is among the Top 20 Global Artistes.
At UMG, Daddy Yankee has a partner to maximize his impact and cultural legacy across numerous forms of entertainment, with new album and music projects released through Ingrooves Music Group and the ability to develop new film and television projects with Polygram Entertainment.
Daddy Yankee said, “I’ve worked hard to build a career that transcends cultures, borders and languages, and I created new business models that helped bring our music to the world. By making one of the biggest commitments to an artiste in the history of Latin music, Universal Music and Sir Lucian are partners who value my legacy, my music and my contributions. This new single is just the beginning of the new projects we have planned and I’m excited to get started.”
Lucian Grainge, Chairman & CEO of Universal Music Group, said, “Daddy Yankee is both an iconic artiste and entrepreneur whose extraordinary creativity influences culture on a global scale. We’re thrilled to welcome Daddy Yankee to the UMG family and we’re looking forward to working together to maximize the worldwide impact of his amazing talent.”
Daddy Yankee’s new music project under the UMG Global Partnership will be distributed and supported by UMG’s Ingrooves Music Group.
Universal Music Group (UMG) and well-known artiste and music entrepreneur Daddy Yankee have announced a strategic global partnership that includes the release of new music and film projects.