Saregama Announces Global Licensing Deal with ShareChat and Moj, Allows Users Access to its Library

by  EVENTFAQS Bureau Marketing | September 15, 2020 | News

Saregama Sharechat Moj

Saregama, one of India’s largest music labels, has announced a global licensing deal with Sharechat and short video app Moj. Over 180 million active users across ShareChat and Moj would now be able to explore the Saregama music library to create new content and add to their social experience, as Saregama will license its large catalogue to both platforms. The large community of ShareChat and Moj members will be able to create short video content in many languages using the Saregama music library, which offers thousands of songs in diverse languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri, amongst many others. 

Vikram Mehra, Managing Director of Saregama India, said, “It’s great to partner with ShareChat for both their apps. Saregama has a very large library of Hindi and regional music which is just apt for a platform like this where users are so innovatively creating content using music.” 

“Music is an integral part of Moj and as we build India’s youngest short video platform, we are incredibly excited to partner with Saregama to allow our community of users to create fresh new content alongside their favourite retro music from Saregama,” added Berges Y Malu, Director, ShareChat.

The users would also be able to use songs from music legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, etc., to enhance their experience on the platform.