Acko General Insurance Announces Partnership with Delhi Capitals for Upcoming IPL

by  EVENTFAQS Bureau Marketing | September 15, 2020 | News

Acko General Insurance Delhi Capitals IPL

Acko General Insurance has announced its association with Delhi Capitals for the 13th edition of the Indian Premier League. As part of the partnership, Acko will be the official insurance partner of the team and also the helmets and caps sponsor.

Acko’s aim with this year’s collaboration with the Delhi Capitals team is to strengthen brand value and recall by engaging with a vast consumer base at the cricketing league. The brand logo on the team’s helmet is aligned with the overall brand narrative of ‘protection’ being a necessity.

The association will be amplified with a 360-degree campaign across television, digital and social media platforms in the coming weeks. For consumer engagement, Acko will be running a series of contests over a period of 5-6 weeks throughout the IPL season on the Delhi team’s game days.

'Catch the Acko logo' is one such contest that will be held during the Delhi Capitals' first game of the season. Prizes for the winners will include team merchandise and a 30-minute virtual meet and greet with DC players.

Ashish Mishra, Executive Vice President - Marketing, Acko General Insurance, said, “We are excited to partner with the highly talented Delhi Capitals team. Our goal is to drive brand awareness and brand discovery among new customers pan India. IPL being the biggest and most popular sporting event in the country, makes it an exceptional avenue for a branding exercise for a young brand.”

Dhiraj Malhotra, CEO, Delhi Capitals, said, “We are thrilled that Acko has come onboard as a partner for us in the forthcoming season of the Indian Premier League. Acko is a distinguished, young and upcoming brand and there is a strong alignment as both partners are constantly striving to scale new heights. We look forward to having a very successful association this season.”