Story Experiences Executes Virtual Celebration ‘Humsehai Hindustan’ for the Havells Family
by EVENTFAQS Bureau Marketing | September 14, 2020 | News
Story Experiences Havells
Event management company Story Experiences executed a virtual celebration for brand Havells recently, to commemorate the 73rd Independence Day of India. The theme for the event was ‘Humsehai Hindustan’ and the brief was to bring the entire Havells family together for a gala celebration, reinforce their patriotic feeling and plan the day with celebrities and dignitaries adding to the grandeur of the event.
Story Experiences provided a platform where the entire Havells family from across the country could participate, executed Chroma shoots to ensure engaging content and conceptualised the end-to-end execution of the event.
The entire event was strategically divided into two major stages: pre-event and event.
During the pre-event stage, communication was sent out for promotion to the audience, which included microsite registrations, celebrity teasers, thematic teasers and invite.
The event started with an interaction between the Chairman of the company and the brand ambassador of Havells Personal Grooming range, Vicky Kaushal, followed by messages from various celebrities associated with Havells and melodious performances from renowned artistes.
The ‘Humsehai Hindustan’ virtual celebration had over 1lakh attendees from all over India.
Event management company Story Experiences executed a virtual celebration for brand Havells recently, to commemorate the 73rd Independence Day of India.