Mercedes-Benz India Launches ‘Unlock with Mercedes-Benz’ Campaign

Marketing | September 11, 2020 | News

Mercedes-Benz India

Mercedes-Benz has launched a campaign named ‘Unlock with Mercedes-Benz’. The campaign aims at connecting with customer sentiments and inspiring them to unlock themselves, explore new journeys, new experiences and recreate the moments of excitement of owning a new Mercedes-Benz.

‘Unlock with Mercedes-Benz’ is an integrated marketing campaign developed by Mercedes-Benz India’s creative partners,Publicis Emil and media partners OMD India-team AMQ. With this campaign, Mercedes-Benz India underlines its return to Print and Television advertising.

The campaign has been rolled-out across markets from the first week of September and will last until the festive period. ‘Unlock with Mercedes-Benz’ will offer customized financial solutions for owning a Mercedes-Benz under the agility offer, with easy EMI and comprehensive cost of ownership options.

Martin Schwenk, MD & CEO, Mercedes-Benz India said, “Customers are at the centre of all our activities and it remains our endeavour to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes.We introduce this campaign with the aim of unlocking these aspects of a customer’s aspiration, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ their desires and aspirations. We are confident that the campaign hascompelling choices for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”

“As markets gradually unlock with the onset of the festive season, this is also the time when customers want to celebrate and we are optimistic this inturn will drive market sentiments. At Mercedes-Benz India, we are unlocking across markets, following all the social distancing protocols and adhering to all safety and sanitization measures. We are confident ‘Unlock with Mercedes-Benz’  will enable the aspirants to pursue their aspirations and unlock their dream of owning a Mercedes; which remains the most luxurious, safe, laden with intuitive and connected technology. With ‘Unlock with Mercedes-Benz’ a Mercedes remains the next best place away from home,” he added.

‘Unlock with Mercedes-Benz’ will also be the biggest campaign investment planned post the Auto Expo by Mercedes-Benz India, which has integrated its online sales platform under ‘Merc From Home’ across dealer partners.Its online sales comprised close to 15% of total sales.

The campaign aims at connecting with customer sentiments & inspiring them to unlock themselves, explore new journeys, new experiences & recreate the moments of excitement of owning a new Mercedes-Benz

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