Sterling Reserve Music Project Releases Five Songs in Lockdown by ‘Breakout’ Contest Winners
by EVENTFAQS Bureau Entertainment | September 10, 2020 | News
The Sterling Reserve Music Project (SRMP) Breakout Contest Universal Music Group
The Sterling Reserve Music Project (SRMP), a platform for independent artistes, has started the release of five new songs by winners from the ‘Breakout’ digital talent hunt contest organised by it. SRMP had initiated this language and genre agnostic contest, calling out to aspiring artistes to participate by sharing their song demos.
The contest was activated during the lockdown and aimed to give independent artistes a song and music video release opportunity on the Sterling Reserve Music Project platform. It had five categories – English, Hindi - Solo, Hindi - Group, Regional and Hip Hop.
The Top 10 finalists had to go through a round of Zoom auditions, with a jury panel comprising singer Shaan, Devraj Sanyal, MD and CEO, Universal Music India and Bikram Basu, Former COO, Allied Blenders and Distillers.
On the jury experience, Shaan said, “When I came on board as a judge for the Sterling Reserve Music Project Breakout contest, none of us were expecting to find such amazing entries for the digital talent hunt. The response was quite overwhelming and it was quite a challenge getting to the final Top 10. Each and every entry was a winner for me and we had some incredible performances from the contestants during the Top 10 auditions. Congratulations to the final five winners. I wish them and all the participants all the very best in their careers.”
“We launched the Sterling Reserve Music Project Breakout contest to provide the independent music community a unique opportunity to release their music during the lockdown. We received some incredible entries and had some amazing talent in the Top 10. We’re proud to have the five winning releases start rolling out and wish them all the success in the world,” said Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers.
Devraj Sanyal, Managing Director and CEO, Universal Music and EMI Music, India and South Asia, said, “I feel incredibly blessed to have helped build and be part of India’s premier platform for independent music - the Sterling Reserve Music Project. The Breakout contest has helped many upcoming musicians and singer-songwriters actually release their art during the lockdown. The quality and quantity of the entries had us impressed beyond words and the final winners truly deserve their spots. At UMGB, we are glad to be a part of this journey with Allied Blenders and Distillers.”
The platform announced the release of the winners and their songs (audio and video) from August 2020 onwards. ‘I don’t mind’ by Akshath in the English category was released on 17th August, followed by ‘Dil Matlabi’ by Razik in the Hindi - Solo Category on 28th August. Later, ‘Asar’ by Sur in the Regional Category was released on 4th September. ‘Let’s Hurt Tonight’ by Skylash in the Hindi - Group Category will be released on 11th September and ‘Azaadi’ by Sense OneWay in the Hip Hop Category will be out on 18th September, on the Sterling Reserve Music Project YouTube channel and all music streaming platforms.
Hear the talented artistes here: https://www.youtube.com/sterlingreservemusicproject
The Sterling Reserve Music Project (SRMP), a platform for independent artistes, has started the release of five new songs by winners from the ‘Breakout’ digital talent hunt contest.