Amrita Puri and Keyur Shah Launch Stage Managers Association India

Industry Watch | September 1, 2020 | News

Stage Managers Association India Usually Unusual Entertainment

Event professionals Amrita Puri and Keyur Shah have launched Stage Managers Association India (SMA India), a platform for stage managers in the country to network and have organised knowledge sharing sessions.                                                         

With the efforts of Puri and Shah to formalise the community in India, SMA India was formed on the 15th August 2020. Shah is the Founding Director and Puri is Creative Director at Usually Unusual Entertainment Company.

The Association will work towards finding solutions to issues of all kinds affecting stage managers and stage management, state the founding members, who are also collaborating with the international community of stage managers.

Puri said, “Stage management is at a nascent stage in India. However, we would like the art and the artistes behind it to get the recognition and appreciation they deserve. We aim to bring together the community that has been working effortlessly on all kinds of events, TV shows, musicals etc. This is our way to give back to the community.”

Shah added, “Out of passion for the craft and love for the community, we have started the Stage Managers Association India. We have the patronage of producers, actors, stand-up comedians, anchors and sports personalities including Sonu Sood, Jimmy Shergill, Annup Sonii, Ravi Dubey, Nakuul Mehta, Kiku Sharda, Karan Tacker, JD Majethia, Gitikka Ganju Dhar, Sapan Verma, Tanmay Bhatt, Sahil Shah and Rupinder Pal Singh. We feel there is no better time than now to make this favourable beginning.”

SMA India has partnered with Stage Managers Associations across USA, UK, Germany and Spain, informed the founding member.

Industry members can join SMA India by filling the membership form at

Event professionals Amrita Puri & Keyur Shah have launched SMA India, a platform for stage managers in the country to network & have organised knowledge sharing sessions.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All