Zee Live Partners Branded to Bring ‘It’s A Girl Thing’ to India

Entertainment | August 31, 2020 | Promo Feature

Zee Entertainment Enterprise It’s A Girl Thing (IAGT)

Zee Entertainment Enterprises’ live entertainment and IP vertical  Zee Live has partnered with Branded to host the ‘It’s A Girl Thing’ (IAGT) festival for the first time in India. 

After Singapore and the Philippines, IAGT, billed as a platform for young women to express themselves, will be a three-day virtual festival in October 2020 in India. 

It will feature International and Indian influencers, live, in talks, panel discussions, performances and virtual meet and greets. Subjects will include fashion, health, education and self love. Besides influencers, the platform will also host performances by renowned singers and stand-up comedians. 

Swaroop Banerjee, COO and Business Head, Zee Live, said, “There are innumerable possibilities in which we can speak to young minds in Tier 1 and 2 Indian cities, with over 50 of India’s and the world’s largest social influencers. They will speak about responsible young women ecosystems like body positivity, education, health, nutrition, fitness, self-love and adulting. We are imagining more phases of It’s a Girl Thing in all regional Zee markets. Branded has crafted some of the best fan engagement models around the globe and our collective strength will bring in the best for consumers and advertisers alike.”

“We have received great response in Singapore and Manila and are very excited to partner with Zee Live to bring it to India this year. We look forward to inviting and inspiring young women through our line-up of admired artistes from different spheres of life,” said Jasper Donat, Co-Founder and CEO, Branded. 

Zee Entertainment Enterprises’ live entertainment and IP vertical Zee Live has partnered with Branded to host the ‘It’s A Girl Thing’ (IAGT) festival for the first time in India.

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